Archive for March, 2009
I have been actively working on one campaign that has been taking up a lot of my time. Tweaking it everyday is taking a little more time than I thought because there are so many variables to play with. Everyday I am learning something new and I really recommend if you want to learn to start spending a good $20+ a day.
I think the big guys tell us to launch in order to be able to make money doing this, but I think a lot of us get caught up in being scared. It can be hard to do. You can and might lose a lot of money before you make any, however I have found something that has helped.
In all the time I have been working on this campaign there is one keyword that keeps converting for me. It isn’t the most obvious keyword either. But I got a hold of some keyword training from someone pretty high up on the PPC food chain (he makes thousands a day) and he recommends subscribing to KeywordSpy.
I have heard just about everyone talk about Keywordspy and I decided maybe I should take a closer look, so I signed up. It is $89.95 a month and my husband was like “What?!” lol, but its ok. In all the testing I have done on this first campaign it got me that one keyword that keeps converting, right? Well, guess what was the most profitable keyword for the authority site for this campaign? The same exact word. I wasted a lot of time and money on finding that keyword while all the information was right in keywordspy.
I’m not saying run out and get your own subscription, that’s up to you. But to be able to use some of the best keyword tools together, like keywordspy and market samurai and even google keyword tool is a big help. I take all the keywords from keywordspy and insert them into market samurai to verify the information. I can also see people’s ads and use those for ideas for my own. I do realize you can do that by just typing the word into Google, but if a campaign has been running for months its a lot easier to see if they are good ads. The time machine is great as well.
I’m still looking at everything else keywordspy can do but so far I really like it and Im going to use it today to start a new campaign for another product.
When it comes to ppc it seems so simple. You take some keywords, put them in groups, and give each group two ads, so you can test. As simple as it sounds there are so many more variables.
For instance Im working on a campaign right now, and I can’t decide if I want to do scheduled showing of my ads, because I heard more conversions are usually between 7am and midnight eastern time. Next I was unsure of whether I wanted to use search partners, and Im a bit annoyed that I cant find a way to have different bid amounts for search partners and Google.
I put the price in and was still getting impressions but I was only showing on the partner sites. I want to show on Google, because that is where you get more conversions, right? And I was already getting some great conversions on the search partners.
Furthermore its difficult because every change you make costs more money. To add to it, it seems like some people give the advice that if you don’t make money off a campaign right away then you should just move on, but Im wondering if that is true, what do you think, invest a lot and get tons of good data and make decisions, or invest a little and bail?
Negative Keyword Results
I have been monitoring my clicks of my site pretty closely, checking to see exactly what people are searching for that is bringing them to my site. You can do this through the cpanel of your hosting, it is easy to find under awstats. My question is, if you put in a negative keyword, how can it show up again in your results? Is it based on the type of keyword? Like if I have a broad keyword of ‘debt solutions’ and I put the word ‘great’ as a negative keyword, would it still come up if someone searches ‘great debt solutions’ if it is a broad keyword. If it is a phrase keyword could it still come up?
What do you all think? And does anyone know if there is a list of Google search partners or can anyone be a search partner?
Sometimes when I get online and check on my campaigns there isn’t much I can do. From there I go off, do some reading, etc. But with the list from PPC Hero there is always something to do when it comes to your ppc campaigns. http://www.ppchero.com/never-get-bored-with-my-ppc-checklist/
Remember I only share things that I really like. I find many ppc posts everyday through the feeds I am subscribed to, but I this stuck out.
I just found a post in my rss feed that I think explains why my #2 campaign with the commission blueprint didn’t work. Remember I said I had a very low quality score, right from the beginning? It was 3 for most of the keywords.
If you read that it tells you that when you start a campaign, you get a quality score that is also based on other peoples past campaigns.
Most of the time when I start a campaign I have a 7 or so for the keywords. So, I just wanted to share this with you.