Archive for September, 2009
Pre-Qualify Clicks on Facebook
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As a marketer, what kind of an audience do you want? A huge browsing audience? Or a small targeted one? Quantity? Or quality?
What I really want is a very eager target market who all want to follow through. (LOL! Who doesn’t?!) With an estimated 185 million users worldwide, Facebook is a massive audience. How in the world do you narrow that down?
The secret lies in weeding out the “curiosity clickers”. This is known as “pre-qualifying your clicks”. In short, it means to discourage unwanted clicks by telling viewers more about the offer in your ad. Yes – your CTR will drop. But your conversion rates will increase.
I have just read a fantastic blog post on this very topic and I thought you might benefit from it as well. Chad (CDF Networks) discusses the importance of pre-qualifying your clicks. In his post, Chad lists four excellent ideas to help us pre-qualify our clicks.
It really got me thinking that there must be even more we can do – especially on Facebook where the targeting options are unlimited! So here are a few more ideas to add to Chad’s list.
- Target your audience by: gender, age, sexual preference, marital status, education, etc.
- Use Keywords: tv shows, movies, books, authors, hobbies, games, applications, employers, schools, careers, etc.
- Make Your Headline stand out: Use this valuable real estate to grab the attention of your target audience. A good headline can make all the difference.
- Call to action: “click here” or “Limited Time” or even “Special offer” can encourage them to follow through.
- Target by Workplace – Here is another great post from CDF Networks which examines this in more detail.
Facebook takes some creative thinking to be successful. I am sure there are thousands more ideas we can come up with to pre-qualify our clicks and save heaps of money on Facebook ads. But I thought this was a pretty good start!
Want to learn more? Read Facebook Advertising in 8 Easy Steps.
5 Motivation Tricks for Internet Marketers
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I am an extrovert. I love being with people. All of a sudden, I’ve found myself in the most introverted business in the world (maybe?). Either way, this job can be lonely. We’re all sitting in our homes, in different countries, scattered around the globe, staring at our computer screens for hours upon hours every day. It’s easy to become disconnected, demotivated, or bored. What can we do about it?
Okay, so they’re not “Jedi Mind Tricks” but here are a few things you can do when you’re feeling annoyed, frustrated, or overwhelmed with things.
These 5 little steps help me stay motivated:
- Focus on the positive – Getting bogged down in negativity will not help you. Avoid it at all costs. Focus instead on possibilities, potential, and opportunity.
- Network with other internet marketers – Make friends, get involved in forums, answer some questions for newbies, read and post on IM blogs.
- Learn something new – if you’re into PPC, try SEO. If you’re stuck on Facebook, try Yahoo for a change. Step out of your comfort zone and shake it up a bit.
- Look how far you’ve come – Chances are you’re a long way from where you started, and you’ve learned a lot. Give yourself credit for your accomplishments.
- Set an exciting and challenging goal for yourself – It should be something exciting, yet achievable within a relatively short period. Get excited about it!
These simple tricks can be used to brighten an otherwise gloomy perspective.
Good luck to you! Keep things fresh, new and excting! 
Thirty Day Challenge?
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Have you heard about the Thirty Day Challenge?
I have a friend who is brand new to internet marketing. She has “zero” skills. I really want to help her succeed online, but there is only so much I can do. I can tell her what I have learned, she can read various blogs, she can join a paid membership forum, but in the end – she is on her own to figure so many things out herself. This raises a good question:
“Where does a total newbie go to learn the very basic skills of internet marketing?”
This friend of mine stumbled across a free program called “The Thirty Day Challenge” and I have to say, it looks promising. At first glance, it seems they show brand new internet marketers how to do market research, find profitable keywords, set up a wordpress blog, and drive traffic to the blog. Now, I haven’t participated in this program, and I am very eager to hear from people who have.
What did you think? Did you have good results? Do you think this is a good program for newbies? Why? or Why not?
kaqrhpi83s
Polls for CPA Offers Part 3
Posted by: | CommentsWelcome back readers! Welcome to Part 3 of Polls for CPA Offers. This is the inside scoop – nitty gritty detail – on how I am earning a profit every day from polls. I hope it helps you!
In case you missed the previous entries in this series, you can read Polls for CPA Offers Part 1 here and Polls for CPA Offers Part 2 here.
Here is an overview of PPC Mom’s Poll Process:
- Research hot poll topics and choose 4 or 5 topics
- Generate a list of approx 500 kw for each topic (use Google’s free kw tool to help you)
- Write 3-4 kick ass poll questions per topic (approx 15 poll questions) using the guidelines in Part 2
- Grab at least 5 solid email submit offers from the networks – ask your AM which are performing best
- Create these 15 polls using the awesome and free -> Word Press Easy Polls or similar software
How to test your polls and start making $$?
- Launch at least one general poll topic per day (3-4 polls on the same topic, but with different questions)
- Assign one email submit offer to each poll (3-4 different offers)
- Set a very small campaign budget ($10 each poll)
- Launch on content network only
- Set CPC at a low level (right now I am using .10 to start)
- Watch very carefully and PAUSE your campaigns after approx 30 clicks.
What to do after 30 clicks?
Assess each poll individually. There are so many factors you need to assess. It sounds like a lot now, but once you get the hang of this, it becomes second nature. Practice is the key!
Initially, in this early stage, you are looking for – an offer that converts (above 10%), a high ad CTR (above .20), a low CPC (below .10), and high impressions.
If you have all of this criteria met – you should have made a profit. Let that poll run – set a higher campaign budget and enjoy your earnings!
If not – then it’s time to try again. If I have at least one offer that converts at or above 10% – I switch that offer to all of my polls and watch them for another 30 clicks. If none of the offers convert that high, I switch them all around, rotating new offers in until I find one that does. Check your ad copy and poll question – if you’re sure they’re interesting enough, then test your results by rotating the offers.
How to judge a successful poll?
This is where things get a little tricky. No one can predict which polls will make money – or at least I can’t! Only you will know for sure if your poll is a success or not. You can follow PPC Mom’s guidelines, but in the end you are only going to really learn by trial and error yourself. With a little experience, you’ll start to be able to tell right away which polls have potential and which do not.
Keep testing in small doses like this until you find a combination that works and makes you a profit! If you cannot get a good result from your poll after testing and tweaking things a little, chances are it’s a dud.
Just so you know, I “kill” about 70% of the polls I create. When I first started I “killed” 19 out of 20 polls I created. So don’t spend too much time fussing over them. Just keep creating new polls, testing, deleting, and creating new polls, and you’ll get better and better at it.
“Can I really make $100 per day with polls?”
I get asked this question all the time. Yes! Polls can be a good source of profit once you get the hang of it. Yes – it is a lot of work to create a whole bunch of polls every day. Yes – it is annoying that 90% of your polls won’t make any money.
Do you want to make money with polls? Well, then you have to do the work. It is possible to earn $100 per day from polls alone. My average poll profit is about $20. So you can estimate earnings between $10-$30 per successful poll, per day if you get it right. Create lots of polls, and you multiply your earnings!
Now – I am sure I have left some things out. There is just SO much to cover! This is meant to be an interactive discussion here, so please, comment below – questions, answers, if you agree or disagree, whatever! I look forward to hearing from you!
