Archive for May, 2010

To make real money online, it is important to learn Internet marketing. Of course there are thousands of scammers out there who will promise you the world – quick cash, instant millions, retire in 3 months, blah blah blah.  But the truth is that anyone who invests the time to learn Internet marketing does not learn the proper skills from a get rich quick scheme. It most certainly pays to invest the time into learning the basics from the ground up.

I love what I do. I am passionate about Internet marketing and helping others learn internet marketing. Here are some pretty basic steps to getting yourself on track as an Internet Marketer. Remember: I am here to help you along the way. You can find me on Twitter (@PpcMom) or on my Facebook Page almost every day. 

Learn Internet Marketing Step One: Find a Good Training Program

You need to learn Internet marketing skills through a good training program. 

I know a lot of people say they learned everything on their own and they didn’t need a training program. That’s cool – and that obviously worked for them. But it didn’t work for me. I love being a part of a larger group – learning together, and being able to ask questions as we go along. 

Here at PpcMom.com I actively promote and support both Affiliit.com and Ppc-Coach.com as fantastic training programs. If you have any questions about either of these reputable sites, I am happy to help you decide which (if any) of these may suit your needs.

**Please note: I will earn a small commission if you use any of the links on this site to join Ppc-Coach or Affilit**

I suggest you find a training program that will teach you the best practice methods of generating traffic  and how to convert that traffic into sales. This should include learning SEO techniques as well as how to use PPC effectively. 

When you learn Internet marketing through a legitimate training forum, you gain the skills & the knowledge you need to expand your web presence, build an online business, and earn a solid living online. Knowledge is power. 

Learn Internet Marketing Step Two: Learn How to Get Traffic

The first thing you need to learn in Internet marketing is how to drive traffic to your offer. Notice: I did not say that you have to learn how to build a website. In fact, I earned many thousands of dollars before I ever had a website of my own – and you can do it too. Traffic is king.

There are two main ways to get traffic: PPC (Pay Per Click Ads) and SEO (Search Engine Optimization).

An experienced Internet marketer knows how to drive pay per click traffic to products and services. And it’s even better if you know how to get free traffic. This can take a long time to learn, but it’s worth it in the long run. SEO takes a great amount of skill to master, but a beginner can see quick results in a matter of days with the right advice. 

I strongly advise new internet marketers to learn both PPC and SEO techniques. PPC is great for instant income. SEO can provide a longer term stable income stream.

Learn Internet Marketing Step Three: Work Hard

This is NOT a get rich quick scheme. Internet marketing is a legitimate business model and you can earn a full time living if you follow a step by step plan and work hard. Now, when I say “work hard”, I really just mean that you have to love it. I eat, sleep, and breathe internet marketing, and I have for over 18 months now. I truly love what I do and I just can’t seem to stop myself from working. You’ve got to find this passion somewhere inside of you. Find that passion & ignite it. 

To become successful online, you not only need to learn Internet marketing, but you need to dive in to the advanced strategies as well. There are many different strategies out there to make money online such as AdSense, AdWords, Facebook PPC, Facebook Pages, SEO, PPV ads, article marketing, setting up a blog, keyword research, finding a good niche to market, building a list of email subscribers, writing e-books and short reports, and taking advantage of viral marketing. 

These are just some of the many techniques you will encounter on your journey to learn internet marketing. Thank you for letting me be a part of it!

Focus on a success plan. Invest in your own learning. Never give up.

Want some fast traffic to your Facebook Pages?
Let’s support eachother!

My Facebook Page is: http://facebook.com/ppcmom

If you have a Facebook Page related to Pay Per Click Ads, SEO, Online Marketing, or Affiliate Marketing, please list your Facebook Page in the comments section here.

I’m looking to follow other high-quality Facebook pages & I know others are too!

Facebook Fan pages are a great way to get in touch with your customers, clients, and readers.

Until this week, I hadn’t given much thought to my Facebook Page. In fact, my PpcMom Facebook page sat there, alone, and neglected for months. The truth is that I had no idea what to do with it.

The number of Facebook users grows every day. In fact, Facebook is now more popular than Google. Wow.

If you don’t already have a Facebook Fan page, what are you waiting for? Get yourself a page today. It’s free and easy to do. Once you have your page, you need to actively promote it.

Here are some tips to promote your Facebook Page:

1) Invite People

I know this might seem like common sense, but many people overlook this basic step. Invite your friends, readers of your blog, Twitter followers, etc. This is the easiest and fastest way to jump-start your page fan base.

2) Facebook Search

The updated Facebook Search feature  gives you the option to view conversations of your friends and status updates that you may have missed. You may discover some people are talking about your product or service. I’ve found several friends this way.

3) Advertise With Social Ads

Social Ads provide advertisements alongside your Facebook sidebar that encourage people to visit your Facebook Page. It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action. Thsi option does cost a bit of money, but you can set your budget. I know several people who have had great success with this option. Remember to use keywords specific to your product or service.

4) Interact

Interact with the people who “Like” you already. The more interactive you are, the more people will feel encouraged to comment. These comments appear in their personal News Feed, and will be visible to their friends. I have “Liked” many pages because my friends have commented on them. Interaction is important.

5) Personalize Your Fan Page

There are many ways to customize your Facebook Page and I am in the process of doing this for PpcMom.  The team over at Promote My Fan Page are experts at making your page stand out from the crowd. They will transform your “cookie cutter” Facebook Page into a personalized hub for your customers, clients, & readers.  You can include photos, video, email opt-in boxes, ads, and products for sale. This is just pure genius. Your Facebook Page becomes the interactive social media arm of your business.

Our ideal customers are interacting with their friends on Facebook every day. It makes sense for us to meet them there. Don’t you think?

Are you a fan of PpcMom on Facebook? Check out my page and let me know what you’d like to see happen there. Avoid costly Facebook mistakes. Check out Advanced Fan Page Solutions to get ahead of the crowd!

Feedback, thoughts, comments, suggestions are all encouraged!

[the links to 99designs.com are not affiliate links]

Internet Marketers, we need to get smarter.

Most of us cannot afford to spend thousands of dollars on advertising, branding, logos, and web design.  We can’t rely on word of mouth, or SEO to bring in fast cash. We’ve all lost money on PPC campaigns, and we’re running out of options to start and grow our businesses.

If you’re anything like me, you have ventured into the “4 Hour Work Week” style of information products in an effort to create ongoing, passive income.  Info products are a fantastic way to share your knowledge with people who really need it.

The big marketing questions still remain :

  1. How do you stand out from the crowd?
  2. How do you convince customers you are legitimate and trustworthy?
  3. How do you come up with new and effective marketing ideas that won’t eat up your limited budget and resources?

Building your brand is the initial step of promoting your information product effectively.

How can we create and build our brand image without spending a fortune?

The answer?

Logo design with 99designs.

By having an attractive brand image, you can gradually win the trust of your target market and attract them to employ your services and buy your products. High quality logo design is the most crucial part of building your brand identity. Large businesses can easily spend hundreds of thousands of dollars for this. However, with 99designs, even small operators like us can get the same results.

At 99designs, you set the parameters for your contest. You clearly state the kind of logo you require, and you set the prize money. Then, designers from across the globe will begin submitting designs for you to rate or eliminate.  And, it’s SO much fun!

I’ve just run my very first logo design contest at 99designs, and it has been a huge success! I am thrilled with the results and had hundreds of amazing logos to choose from.  The best thing about this process for me was the overwhelming number of usable options that were delivered. I easily could have used about 100 of the submissions.

You can view my contest for a “Chickens Guide” info product logo design here.

Now, I could have gone to a designer and worked one on one to have a design created. But the key problem is you’re working with 1 designer and 1 concept. With 99designs, I was working with over 80 designers and had hundreds of different concepts submitted. The end result is that I now have a very high quality logo design that captures exactly the image I needed.

It’s the #1 rule of branding: If your product or business logo is of high quality, you will be perceived as a quality business.

Have you used 99designs? What is your experience with logo design?

I’d love to hear your thoughts!

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