Adwords for Dummies

Last week on Amazon I found Adwords For Dummies by Howie Jacobson. I haven’t ever really gotten a “dummies” book before, basically because they don’t have crap for pictures and its all black and white. I like color, lol. Plus, isn’t the title a little insulting?

Anyways, on Amazon you get the book for like $16, and with the book you get a $25 credit for adwords (new accounts only). So, yes you basically get paid $9 to get the book. Pretty good so far, right?

I have the book (with free shipping) and it took less than a week to get it. I dove right in. I think I am falling in love with “dummies” books, because there is so much in this one. First off I never heard of Howie before, but I like him now and I have registered on his site for the free extra stuff for the book. I have also signed up to use his keyword tool that he talks about in the book.

From what I see it gets keyword info from Keyword Discovery and Wordtracker and the free Google Tool. There are lots of great features of it, and I will post an in depth review soon, but I love it so far, and its only $19.95 a month, so how could I go wrong?

Anyways back to the book. My favorite parts so far are the index (where he puts all the links he references in the book, and obviously I can find anything I need to), and the tens parts in the back of the book where he talks about mistakes people make with PPC.

I can tell this guy knows what he is talking about, he references Perry Marshall a lot in the book and we know he is a top notch guy with PPC. Oh, and I got this book so when I take the Adwords test I have a book in hand to help me.. Can I do that? I don’t know, but its a great book, and Adwords is paying you to try it.