AdWords Search Funnel ReportingBy
An interesting development…
Google AdWords have announced a new reporting system that will explain a visitor’s search behavior in the time leading up to a conversion.
This means that we can now track which keywords and PPC ads result in a conversion at any time – up to 30 days prior to the purchase.
Google explain it best in their blog post here: New Reporting in Google AdWords
This is worth a closer look if you’re doing anything in AdWords.
Do you think this will be a useful tool for your business?