Archive for PPC Methods
How to Advertise with Facebook PPC
Posted by: | CommentsEveryone is on Facebook. Everyone and their mother!
Hundreds of thousands of people create a Facebook profile every week. About a hundred million unique visitors hit Facebook every month. The sheer numbers are staggering.
Our customers are there. We need to be there too.
When it comes to Facebook PPC, I have been asked one question over and over. What is it that beginners and veterans alike want to know?
“Is it really possible to make money on Facebook?”
On many forums, the information on Facebook PPC advertising is quite frightening.
There is no question that Facebook advertising is daunting for new and experienced marketers alike. At Ed Dale’s 30 Day Challenge Coming Home Seminar held here in Melbourne, Australia, (which was excellent, by the way) I was approached by MANY of the big names in affiliate marketing.
The introductions went something like this:
Me: Hi, I’m Jennifer – PpcMom.com
Big Shot Internet Marketer: PPC, huh? What kind of stuff do you run?
Me: Mostly Facebook ads.
Big Shot Internet Marketer: Really? (look of surprise) Is that working?
Me: Yes.
Big Shot Internet Marketer: I’ve heard it’s pretty tough. Can you make any money?
I have been working with the Facebook PPC platform for over 18 months. I’ve tried thousands of campaigns. Some work, most don’t. But I have a definitive answer to this question.
Yes. You can make money with Facebook advertising.
In fact, I believe you can earn MORE money advertising on Facebook than any other PPC platform.
Ed Dale announced boldly at the conclusion of his seminar that Facebook PPC is going to be huge in 2010. And, you know what? He’s right.
Advertising on Facebook PPC is huge.
It’s true.
So, what are we going to do about it?
You have two options:
1) Jump in the deep end – Go over to Facebook now and set yourself up as an advertiser. Create some ads, and see how you go. This approach can be exciting, but will cost you quite a bit of cash.
OR
2) Start with a road map – I recommend this fantastic Facebook Ads training package by Jonathan Volk that shows you step by step how to create killer Facebook PPC ads that will give you the exact insiders secrets I use every day to stay a few steps ahead of the competition.
I recommend you start with the road map and build your own portfolio using the steps Jonathan has laid out in his guide. You’ll avoid the common traps and pitfalls that cause most internet marketers to give up on Facebook PPC altogether.
As always, if you need anything or have any questions, I’m here, working away quietly in the background. Hit me up on Twitter (@PpcMom) or send me an email. I’m happy to help.
Have you been working with Facebook PPC? Tell us your experience in the comments section below….
Want to keep reading? Facebook Advertising Explained
AdWords Search Funnel Reporting
Posted by: | CommentsAn interesting development…
Google AdWords have announced a new reporting system that will explain a visitor’s search behavior in the time leading up to a conversion.
This means that we can now track which keywords and PPC ads result in a conversion at any time – up to 30 days prior to the purchase.
Google explain it best in their blog post here: New Reporting in Google AdWords
This is worth a closer look if you’re doing anything in AdWords.
Do you think this will be a useful tool for your business?
PPC Help – Ad Creation Tips Part Three
Posted by: | CommentsNeed PPC Help?
In case you missed them, PPC Help Part One and PPC Help Part Two are here.
Today we are concentrating on the headline of your PPC ad. This is your one chance to grab the attention of your prospect. Since you only get one chance to make a good first impression, you’ll be glad you spent so much time fine-tuning your PPC headline.
The first line is your headline. This is the most important line of your Ad. This line has to stand out from all of the other ads on the page.
How do you do stand out from the crowd?
There are 3 keys I like to follow:
1) Relevance. If your Ad is relevant, then your ad will stand out from the rest. It will most likely be highlighted by Google for you as well, since it will probably have at least a word or two that are also found in the user’s search.
2) Keywords used in headline. I like to use the main keyword from my ad group in the headline if at all possible.
3) Get Emotional. You can easily connect with your prospective customer using emotional triggers (pain or pleasure).
So now that you understand that we need to stand out from the crowd using the 3 keys described above, let’s take action!
You’re going to do some competitive market research. I would first start out by browsing the current top headlines in Google when I search for my keyword. Chances are you will see a pattern in the ads that appear day after day for your keyword. Take note of those ads you see every day. They are the winners! You many notice the successful ads will have your exact keywords in their headlines.
Next, you’re going to start writing possible headlines. When you first start out with a new ad, I suggest you use the other ads as a starting point. This is a good start and you know you’re starting with something solid.
What headlines are your competitors using? Are they catchy? Do they ask a question? Do they grab YOUR attention? Use this information to craft a list of ten possible headlines for each ad group. Take this list to someone (preferably an “offline” family member or friend) and ask them to choose the 3 headlines that stand out to them. You may be surprised with the results!
Side note: Perhaps you’re thinking that you should be incredibly creative with your headlines in order to “stand out”. I would strongly suggest that you don’t first try gimmicky headlines. I encourage you to first write solid headlines built from a foundation of sound advertising principles, then test these ads to further improve their CTR.
When you start with a solid foundation, and you test the results yourself, you can then start to branch out. You might hit a homerun with one of these “off the wall” PPC ads, however, but try them after you have already tried the basic ads.
For basic ad headlines, it’s important to follow these steps:
1. Research Successful Ads
2. Connect with Emotion
3. Use Keywords in the Headline
Have fun writing some killer PPC Ad Headlines! When I say “have fun”, I really mean it. It can be so fun testing out different headlines to see what actually gets people’s attention. Keep testing and trying till you find something that works for your market & product. Enjoy the process and be sure to ask questions along the way. I’m happy to help you.
P.S. Have you contributed to the discussion yet? What are you waiting for? Come on, join in and share your thoughts in the comments section below!











