Archive for PPC Methods

Thanks for the awesome response to my post “Need Help With PPC?“.

I have received several fantastic Pay Per Click advertising questions and I’m compiling the answers to them all right now. There’s still time to submit a question – so if you have any lingering doubts about PPC, now is the time to ask your PPC questions!  All you need to do is leave a comment below, and I will get to work!

I recorded a little “Audio Boo” and shared it on Twitter. If you haven’t listened to it, you can click here or listen below:

Listen!

I love Audio Boo! Isn’t it cool?

Audio Boo is an iPhone application that can link up to Twitter, Facebook, LinkedIn, Posterous, and more. You simply press “record” on your iPhone, and then “publish”. Your audio message is then spread around the social media networks. If you haven’t tried it yet, I encourage you to have a go.

Audio Boo is fantastic for personal messages too. I recorded my kids chatting about their day at school and posted it on my personal Facebook page. Our family in America LOVED hearing their little voices and they’re demanding we record more. This application has thousands of uses and it’s definitely worth a closer look.

Anyway – back to our topic – help with PPC! Ask me your questions below…

Do you have questions about Pay Per Click advertising?

So many people seem baffled about PPC advertising. Everywhere I go it seems people are losing money on PPC ads. Is this you? Are you struggling to break even or find success with your PPC ads? Don’t worry! You’re not alone! And there is help available.

As you may know, my PPC journey began about this time last year. And I have to say that I LOVE PPC!!  This year, I have devoted almost every waking hour of my life to learning the business of Pay Per Click marketing online. This in no way makes me an expert. However, I do know some things, and I’d love to share what I know here with all of you who may be just starting out.

Where do you find real help with PPC?

I am a strong advocate of learning your trade properly. For that reason, I recommend you take a good look at the high quality training sites that are around. I am a member of most of these forums. There are a few ads for my favorite forums over on the right hand side of this page. If you click on one of those ads and join a forum, I will earn a small commission for referring you to the site.

I will always refer you to these forums if you are serious about learning how to use PPC to earn an income. I don’t mind if you don’t want to use my referral link – that’s totally up to you. I truly believe that is the best way for you to really learn a new skill.

Private questions? Tweet Me!

Also, if you have a private question, and you don’t feel comfortable asking here in the comments, please feel free to send me an email, or a “tweet” using the little boxes up there on the right and I will do my best to help you.

Some questions I have been asked recently:

  • Does Yahoo still allow polls for CPA offers?
  • How many ads to I need to test a campaign?
  • Is Yahoo a total waste of time for PPC?
  • I have been slapped from Google, what are my options?
  • Where is the best place to learn Facebook advertising?

Please ask your questions in the comments section below….

Go ahead! Let the fun begin!

Welcome back readers! Welcome to Part 3 of Polls for CPA Offers. This is the inside scoop – nitty gritty detail – on how I am earning a profit every day from polls. I hope it helps you!

In case you missed the previous entries in this series, you can read Polls for CPA Offers Part 1 here and Polls for CPA Offers Part 2 here.

Here is an overview of PPC Mom’s Poll Process:

  • Research hot poll topics and choose 4 or 5 topics
  • Generate a list of approx 500 kw for each topic (use Google’s free kw tool to help you)
  • Write 3-4 kick ass poll questions per topic (approx 15 poll questions) using the guidelines in Part 2
  • Grab at least 5 solid email submit offers from the networks – ask your AM which are performing best
  • Create these 15 polls using the awesome and  free -> Word Press Easy Polls or similar software

How to test your polls and start making $$?

  1. Launch at least one general poll topic per day (3-4 polls on the same topic, but with different questions)
  2. Assign one email submit offer to each poll (3-4 different offers)
  3. Set a very small campaign budget ($10 each poll)
  4. Launch on content network only
  5. Set CPC at a low level (right now I am using .10 to start)
  6. Watch very carefully and PAUSE your campaigns after approx 30 clicks.

What to do after 30 clicks?

Assess each poll individually. There are so many factors you need to assess. It sounds like a lot now, but once you get the hang of this, it becomes second nature. Practice is the key!

Initially, in this early stage, you are looking for – an offer that converts (above 10%), a high ad CTR (above .20), a low CPC (below .10), and high impressions.

If you have all of this criteria met – you should have made a profit. Let that poll run  – set a higher campaign budget and enjoy your earnings! ;)

If not – then it’s time to try again.  If I have at least one offer that converts at or above 10% – I switch that offer to all of my polls and watch them for another 30 clicks. If none of the offers convert that high, I switch them all around, rotating new offers in until I find one that does. Check your ad copy and poll question – if you’re sure they’re interesting enough, then test your results by rotating the offers.

How to judge a successful poll?

This is where things get a little tricky. No one can predict which polls will make money – or at least I can’t! Only you will know for sure if your poll is a success or not. You can follow PPC Mom’s guidelines, but in the end you are only going to really learn by trial and error yourself. With a little experience, you’ll start to be able to tell right away which polls have potential and which do not.

Keep testing in small doses like this until you find a combination that works and makes you a profit! If you cannot get a good result from your poll after testing and tweaking things a little, chances are it’s a dud.

Just so you know, I “kill” about 70% of the polls I create. When I first started I “killed” 19 out of 20 polls I created. So don’t spend too much time fussing over them. Just keep creating new polls, testing, deleting, and creating new polls, and you’ll get better and better at it.

“Can I really make $100 per day with polls?”

I get asked this question all the time. Yes! Polls can be a good source of profit once you get the hang of it. Yes – it is a lot of work to create a whole bunch of polls every day. Yes – it is annoying that 90% of your polls won’t make any money.

Do you want to make money with polls? Well, then you have to do the work.  It is possible to earn $100 per day from polls alone. My average poll profit is about $20. So you can estimate earnings between $10-$30 per successful poll, per day if you get it right. Create lots of polls, and you multiply your earnings!

Now – I am sure I have left some things out. There is just SO much to cover! This is meant to be an interactive discussion here, so please, comment below – questions, answers, if you agree or disagree, whatever! ;) I look forward to hearing from you!

In case you missed it, Polls for CPA Offers Part 1 can be found here.

Now that you understand “why” its good to run polls for CPA offers, let’s dive into the “how”.

  1. Find a good poll topic.
    Choose a topic you are interested in if possible. All topics can work – politics, celebrities, news, sports, etc. If you are stuck for ideas, check out sites such as : Yahoo Buzz, Yahoo Buzz Index – Top 20 Searches, BuzzDash. You are looking for a popular topic, celebrity, news, etc – that is controversial, surprising, upsetting, or newsworthy in some way. Another way PPC Mom likes to find poll ideas is by listening to what her friends are talking about in person, at the coffee shop, on Facebook, etc. Whatever topics people around you are discussing, these can make fabulous poll questions.
  2. Write a kick ass poll question. This is the fun part!! PPC Mom likes to follow the “COP” approach to writing poll questions. All questions must be CONTROVERSIAL, OPPOSITE to popular opinion, and PERSONAL.  You want to piss people off a bit to make them feel like they MUST VOTE in this poll to prove you wrong!! Create a sense of urgency. Make them angry!  :)   If you have a boring question, who is going to vote? No one. An example of a boring question : “Are the Chicago Bears going to make it to the SuperBowl?” BORING! Who cares?! (LOL – jk. I am a Bears fan!) But you get the point. If no one cares about the answer, no one will vote. It’s always wise to focus on  individual people instead of general concepts. Try a question like this instead : “Is Jay Cutler a complete waste of money and space for the Chicago Bears?” – This question has three key components and follows PPC Mom’s “COP” approach to poll questions. It’s a great idea to write 4 or 5 poll questions on the same topic. You can split test them and see which questions get the best results.
  3. Choose 5 CPA offers from the networks. Ask around at the networks and see which email/zip submits are converting well. Choose 5 that sound good to you and grab your affiliate links for those offers.
  4. Create your polls. You can save time if you create 3-5 polls on the same topic using different questions. There are lots of ways to do this, and it’s up to you to decide what’s best for you.  WordPress Easy Polls is great because it is FREE and very easy to use if you understand WordPress. The creator of WPEP is Chris. He’s fantastic and provides excellent support for his products. You can also use a product like Poll Factory which is good, but not free. If you need help or advice about either of these, let me know. I can help.
  5. Launch your poll on the search engines. PPC Mom does not use Google for polls. Yahoo and MSN/Bing have been excellent so far. Google is oversaturated, expensive, and unpredictable. Why would you want to do business with a company that fits that description? So many affiliates seem determined to use them for everything and I cannot understand why. There are many other traffic sources out there and Yahoo and MSN work just fine for polls. If you must use Google, then go ahead. But don’t say I didn’t warn you! ;)

In the next chapter of Polls for CPA Offers Part 3, we are going to cover the finer aspects of poll campaign management! Exciting stuff, eh? ;)

Have a fantastic day!

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