Have you heard of using “poll” type landing pages to promote CPA offers?

PPC Mom gets so many questions from fellow affiliate marketers about running polls, that it’s about time to make a few posts about it. There is a lot of information to cover, so we’re doing a 3 part series on it. This first chapter will cover the basic overview of polls. Let’s get started!

Many people have heard of running simple YES/NO polls on the content network. If you’re a member at PPC-Coach, you have had a complete overview on this method. This is certainly not a new idea. It has been around for years. Some people say this method is outdated, or that it’s a waste of time. PPC Mom disagrees entirely. New polls are created here every week and the money continues to roll in from them.

The biggest question that comes my way is this: “Should I keep going with polls or should I move on to something else?”

PPC Mom cannot answer this question for you. If you are a new affiliate marketer and are struggling with polls, then it may be wise to keep working at it until you profit from polls. There is so much to be learned from this process. However, if you are an experienced affiliate marketer, and you are comfortable launching high volumes of campaigns on the search engines, then there may not be a need for you to run polls. Many experienced affiliate marketers continue to run polls simply because they are an easy way to increase your income once you know what you are doing. unless you enjoy the process or need some quick cash.

First – let’s look at the drawbacks to creating polls to promote CPA offers. There are quite a few to list here, but PPC Mom thinks its good to get the bad stuff out of the way first so we can move on to the fun stuff, OK?

Drawbacks to Polls for CPA Offers

1. Most email and zip submit offers have very low payouts (from 0.75-$2.00) and you need a large volume of traffic to profit.
2. There are a lot of variables that you have to get right to make a profit – poll topic, question, image, ad headline, poll landing page, offer, etc.
3. Google does not like poll landing pages and they can get “slapped” quickly if you’re not careful. (slapped = Google stops showing your ad)
4. It can be hard to find good email/zip submit offers at the networks.

Benefits to Polls for CPA Offers

1. By running polls, you learn how to choose offers from the networks, understand your market, get the attention of people browsing the content network, and convince them to follow through by entering their email address.
2. You get really good at launching campaigns in the search engines & keyword selection.
3. Once you discover the formula for yourself, you can return to polls anytime to earn extra money online.

PPC Mom is not going to cover the basics of poll development here. That is covered in depth at PPC-Coach. Instead we are going to go through tips, hints, and suggestions to help you fine tune your poll campaigns. Polls for CPA Offers Part 2 will address poll topics, questions, and landing pages.

Please leave a comment with your poll related question/concern/issue and these can then be addressed in upcoming posts.