Archive for Social Media
Facebook provides a lot of fantastic opportunities for online marketers, but there are also a lot of pitfalls. Here are some guidelines that can help you get started with Facebook PPC Advertising.
We can get clicks starting at 10 cents per click on Facebook. Those of you who were around in the early days of Google AdWords will understand just how profitable that can be. To our great advantage there is very little competition now and we can get high quality traffic if we do some research.
Target keywords that people use to describe themselves
With Facebook PPC advertising, you can target very specific keywords. However, these are not the same kind of keywords you’d use in Google AdWords campaigns. With Facebook, you need to consider the words people use to describe themselves, their interests and their hobbies. Instead of targeting a search term, you’re going to be using descriptive terms. In my experience, people search Google to solve a problem. Whereas people browse Facebook to check out Facebook pages and to mingle with friends online. This is an important distinction and must be considered when choosing keywords to target for your campaigns.
To read more on this topic: Pre-Qualify Clicks on Facebook
A picture is worth a thousand words
Your image is everything with Facebook PPC advertising. Select 4 or 5 good images that grab your attention and are related (even vaguely) to your topic. Ensure there are people in your image if possible. Of course, you’ll need to test all different kinds of images to see what converts best for you, but one thing I can say is that I try to use people in my ads. More specifically, I’ve found images of smiling, happy women to be very successful for most campaigns I’ve run.
Understand the rules of the game
Be careful. Follow the rules. Understand the Facebook terms and conditions and follow them or your account will be banned. I’m not saying this just to scare you. I want you to know that Facebook are very serious about breaches of their terms. To be successful on Facebook we must follow the rules they have set and be very aware they are very different than Google. The good news is that if you follow the rules, you can design great ads that will draw high quality customers to your offer/product/service.
Facebook’s advertising rules are different than Google’s. Facebook requires ads to be engaging but not too slick, sexy, or misleading. Your ad text cannot contain trademarked terms or be too shocking or offensive. Facebook requires that we place an image on all ads, and you can use text in your image. So, get creative with Photoshop if you can.
Click-thru rate is king with Facebook PPC
CTR (Click thru rate) is king on Facebook PPC. They won’t allow an ad with a low CTR to run on their site for very long. It’s in our best interest to test many different versions of our ads, images, and headline till we find a few that convert like gangbusters. If your CTR can stay high, you’re going to do well. If not, they will disable your ad without warning.
Facebook requires that the ads always remain relevant and interesting to their viewers. If your CTR is not as high as needed after 2 days look closely at the keywords used in your ad to determine if they are really relevant, compelling and not offensive in anyway. I suggest you get creative with your ad copy and your keywords. Think outside the box and come up with some unique combinations to get a killer ad. It’s fun once you get going!
Tips to profit with killer ad copy
Try writing your headlines in the form of a question. Perhaps you can make a bold statement. Whatever your headline, be sure it grabs the reader’s attention quickly so they read the rest of your ad copy and click through to your landing page.
Use an image that tells a story and grabs their attention. If you’re using a photo of someone, try using a smiling face or your image should represent your message and have text on it.
Avoid these mistakes & save time
You can’t use all capital letters or promise “free” stuff when there isn’t anything free. Be careful with email and zip submit offers – Facebook are now frowning on the promotion of these. When you’re writing headlines and ad copy, remember to use upper and lower case letters and be careful with your spelling. Avoid using slang, abbreviations or code words. Facebook does not permit the use of irrelevant images, symbols or anything offensive.
Watch it or lose it
Facebook PPC is risky and you have the potential to lose all your money very quickly. Be smart and follow these tips carefully. Once you’ve got your ads all set up, you absolutely must watch your campaigns very closely. Set very low daily budgets and don’t leave your computer when you’re testing a new campaign. Traffic comes through extremely fast and before you know it, your budget has been spent.
Facebook PPC Advertising is a dangerous, but exciting game and you’ve got to take it seriously to make money. I got started with Facebook PPC by learning the step by step methods being taught right now at Affiliit – an excellent training forum. I recommend you go there if you want to learn more.
You can also read more Facebook PPC Advertising Tips here.
How To Get Facebook Traffic
As you know, traffic is the lifeblood of your website. Even if your site promotes the most amazing product in the Universe, no one will buy it if they don’t know about you.
Paul Colligan made this point on a recent episode of the “Internet Marketing This Week” podcast and it has really stuck with me. It’s important to remember that the best products are not always the most popular.
Facebook advertising makes a difference.
People need to know who you are and what you do.
The key thing to remember – and a big mistake many marketers make – is that your WEBSITE is the center of your business. Not your Facebook Fan page.
Gather traffic from Twitter, Facebook, MySpace, etc and drive it all to your main “money site”. This means that you want to use Facebook to continually send people to your website. Don’t get confused and start thinking your Facebook Fan Page is the “be all” of your business. It’s not. Your “money site” is.
Okay, now that we’ve got that out of the way….
Here are 7 ways to grab juicy Facebook traffic for yourself:
1. Add your business URL to your personal profile. Your profile is one of the easiest ways to generate traffic to your website or blog.
2. Find and add your friends. If you become friends with more people, your message can spread even further through the Facebook community. Remember, I am not talking about SPAMMING these people. I am taking about finding your old friends, networking within your niche, joining relevant groups, and contributing to the conversation.
3. Start or join a group related to your business. You can invite all your friends to join your group.
4. Create a Facebook Fan page for your website. A Facebook page is also indexed by the search engines and it’s available to people that are not in Facebook. This is where your “business activity” is focused. Not on your personal page. Read more of my thoughts about Facebook advertising here.
5. Events promotion. You can promote an event on your business and invite all your friends on Facebook. Events can include webinars and training events. This can be quite successful if used properly.
6. Get Involved. Comment on people’s pages, status updates, photos, etc. Engage with your friends and your community in a positive manner.
7. Advertise with PPC on Facebook. Follow the guidelines and advertise your business website with PPC ads on the Facebook Advertising platform. I learned how to do this by joining the training program at Affiliit.com. That forum is jam packed with useful strategies to make money with Facebook advertising.
These are 7 simple steps to generate free traffic with Facebook, spread your message, and engage with your community.
What Facebook advertising strategies have you tried?
I’m back again with another opinion post about sponsored tweets on Twitter. You know where I stand on this issue. My previous post – Sponsored Posts and Tweets – generated a lot of comments and emails. No doubt about it, this is a hot topic.
The topic of sponsored tweets is not going to go away. My guess is this is here to stay. Therefore, it is wise for each of us to consider our position on the matter. ShoeMoney has had a huge impact with his announcement that he earned $15,000 from sponsored ads on his Twitter account last month. Wow. $15k for a few tweets. That is incredible and made me stop and wonder…
Is this whole concept totally ridiculous?
Or is it worth a closer look?
I know that many internet marketers are going to take a serious look at this method of generating income. (If you haven’t already!) Before you decide to jump in the deep end, I think it is wise to do some research and weigh up the potential risks and possible benefits.
There is a great blog post by Media Shift @ PBS.org which covers the whole idea of sponsored Twitter accounts in great detail from a media and an advertiser’s perspective. I found it to be a very interesting read and want to say “Thanks” to one of our readers, Simon @ Bloggasm, for bringing it to my attention. Thanks!
Here are 8 steps to make sponsored tweeting work for you:
(courtesy of the Media Shift blog post mentioned above)
- Protect your reputation. (this is my main concern)
PPC Mom’s purpose here is to write, share, help, and discuss all things internet marketing. I am not here to make money off of you. I am a full time internet marketer. I will not push a whole lot of products on you and tell you that you “need” the latest guru crap. I write about what I do daily. If I find a new product that I love, chances are, I will write about it. If I come across something I hate, I will write about that too.
If I am writing something here in a post, these are my true feelings. I am not writing sponsored posts. You are going to read some very enthusiastic posts from me. Yes, they are full of excitement. That is just who I am. I get excited about stuff. Especially when I am passionate about something! Some might say it’s pushy. Others might say I have a hidden agenda. Whatever. Deal with it. That is me.
The same thing goes for Twitter. My Twitter account is not for sale. No sponsored tweets from me. You can follow PPC Mom on Twitter here.
So, I thought it would be good to get this all out in the open. Yes – there are affiliate links here on this site. Yes – I get paid if you click on one of those links and make a purchase. So the choice is yours. If you think that the product/service will be of value to you- click on a link and I will get credit for referring you. If not, then don’t click on a link. That’s cool too.
Now that we’ve got that out of the way – Let’s get back to business!