Choosing Niches to Promote

By PPC Mom

Yesterday I made a post about some campaign trouble I was having. Most of my friends (and now anyone who has read this) know that I recently had a campaign that I lost a good chunk of money on because I was too attached. What can I say? Everyone makes mistakes…

My excuse was I knew a lot about the niche, I had put up 2 sites (tons of work) and really tried. When I started it, it was horribly losing me money, and in the end I got it to break even, but even at that point it was going nowhere.

There were a lot of strange things about this campaign. The keyword was the most profitable for me and it even showed that way through keywordspy. I could bid under the page 1 estimate and showed on search partners just fine. But I broke even when I was only showing on the search partners, my CTR was horrible because I had impressions on Google and no clicks (I was in the 11th or so spot) and… even then with the search partners I was in the 6-8th position.

At that point I made $3 a day, but I knew it wouldnt last long because of the CTR and how they could bump up my CPC, right? I’m asking because this is what I thought..

Anyway, that brings me to the comment I got. Telling me to try different things, different niches… I just can’t decide what to shot for? I know there are a million niches out, a million products to sell and tons of in house programs I could go with to make money, but how do I choose a niche?

Leave me some comments, let me know what you do, or… if you would rather not, I can take some hints!

Categories : Internet Marketing
  • It is very strange to know all that because most keyword tools don't tell lies. I am not doing a lot of PPC but SEO so I often research keyword within different application. One of the best so far is WebCEO and its keyword tool. It determines some KEI for each keyword and help to choose them. I tested it and found it very useful. There were my own keywords and I got some from the tool, what happened at the end? Sites are on page one for those who were suggested by that application. Although we don't use SEO or ranking applications for PPC but I think they can help us in much better way.

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