Do I Need A Facebook Page?

By PPC Mom

Facebook Fan pages are a great way to get in touch with your customers, clients, and readers.

Until this week, I hadn’t given much thought to my Facebook Page. In fact, my PpcMom Facebook page sat there, alone, and neglected for months. The truth is that I had no idea what to do with it.

The number of Facebook users grows every day. In fact, Facebook is now more popular than Google. Wow.

If you don’t already have a Facebook Fan page, what are you waiting for? Get yourself a page today. It’s free and easy to do. Once you have your page, you need to actively promote it.

Here are some tips to promote your Facebook Page:

1) Invite People

I know this might seem like common sense, but many people overlook this basic step. Invite your friends, readers of your blog, Twitter followers, etc. This is the easiest and fastest way to jump-start your page fan base.

2) Facebook Search

The updated Facebook Search feature  gives you the option to view conversations of your friends and status updates that you may have missed. You may discover some people are talking about your product or service. I’ve found several friends this way.

3) Advertise With Social Ads

Social Ads provide advertisements alongside your Facebook sidebar that encourage people to visit your Facebook Page. It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action. Thsi option does cost a bit of money, but you can set your budget. I know several people who have had great success with this option. Remember to use keywords specific to your product or service.

4) Interact

Interact with the people who “Like” you already. The more interactive you are, the more people will feel encouraged to comment. These comments appear in their personal News Feed, and will be visible to their friends. I have “Liked” many pages because my friends have commented on them. Interaction is important.

5) Personalize Your Fan Page

There are many ways to customize your Facebook Page and I am in the process of doing this for PpcMom.  The team over at Promote My Fan Page are experts at making your page stand out from the crowd. They will transform your “cookie cutter” Facebook Page into a personalized hub for your customers, clients, & readers.  You can include photos, video, email opt-in boxes, ads, and products for sale. This is just pure genius. Your Facebook Page becomes the interactive social media arm of your business.

Our ideal customers are interacting with their friends on Facebook every day. It makes sense for us to meet them there. Don’t you think?

Are you a fan of PpcMom on Facebook? Check out my page and let me know what you’d like to see happen there. Avoid costly Facebook mistakes. Check out Advanced Fan Page Solutions to get ahead of the crowd!

Feedback, thoughts, comments, suggestions are all encouraged!

  • kennygoodman

    I need to do all of the above

    Great post thanks Jennifer

  • PpcJen

    Thanks Kenny. Do you have a Facebook Page yet? Let me know when you do. I'll be sure to "Like" it. I love hearing what you're up to.

  • kennygoodman

    It's just recently gone up: http://www.facebook.com/pages/...

    Thanks

  • PpcJen

    Excellent! I've "liked" your page. It will be great to stay up to date with all things "Kenny Goodman"!
    Pages are so personal when you have them customized. They look less like Facebook and more like my blog, and I like that. I'm clueless when it comes to "techie" things, so it's good there are people like Leigh who know what they're doing. :) Have a great week!

  • Good question, i try not to think. But I think (yes, I contradicted myself), that there just isn't much out there for this 1 niche, however with the other niches there are other sites and fan pages. I really should spend more time with actual Facebook features instead of just the Ads.

    Do you have any experience with FB pages?

  • PpcJen

    I have just started actively working on my Facebook Page. I had it customized by the team at Promote My Fan Page and suddenly the interaction has jumped. I think by having personal input, customized features, and an appealing interface, you increase your chances of getting more loyal "fans".

  • Ironically enough a Facebook Page we created a LONG time ago (I think 2 years ago) has really picked up without much intervention, while others just haven't. I'm not a huge facebooker though.. I think there is definitely potential in these pages to promote (either yourself, your product, etc)

  • PpcJen

    That's interesting, Chris. Why do you think that is? I am fascinated why some pages take off and others don't. I know the most active pages are interesting, and it's fun to read other people's comments. I particularly like the Facebook page of a burger chain here in Australia (Grill'd). Their page is funny and they actively engage with their readers. I'm learning a lot!

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