Facebook Ads Targeting Secret Revealed

By PPC Mom

There are a few little known Facebook ads targeting secrets, and I am going to share one of them here with you today. Watch this very short video as I show you exactly how to put this trick to work for you right away.

Using this Facebook ads targeting secret, you will be able to display your ads on the pages of people who are friends of your current fans. This means that your ads will also include the names of their friends who are already fans. In early testing, this has proven to dramatically increase conversion of ads for fan pages.

For more tips like this, subscribe to the FB Ads Lab YouTube channel and you’ll get instant notification when we publish a new video.

Want to keep reading? Facebook Advertising Explained

Categories : Facebook Advertising

Blackhat

Why don't you put dates on your articles? That way we will know how relevant they are.

Jay Leishman

Hi Jen,

I'm trying to do some research into why Facebook ads are so volatile. Are you getting that too? I manage a few accounts that are all over the place for impressions and clicks each month.

PpcJen

Hi Jay,
Yes. some campaigns flow consistently day to day, week to week. While others
jump up and down like crazy.
Have you tried limiting your campaign targeting to smaller groups?
You may find that some age & gender demographics tend to click on ads on
different days of the week or times of day.

We've also found it best to turn ads off for a few days to increase that
"wow" factor of a new ad. This helps keep it fresh.
I have a lot of other (more-detailed) blog posts about Facebook Ads on my
Facebook Training site --> http://www.FBadsLAB.com
Just click on "blog".

Hope this helps!
Jen

Gail Leopold

Great tip Jennifer! I just started following you after a FB webinar with Ed dale - You are a breath of fresh air in the IM space!

PpcJen

Wow! Thanks for saying that. :)
Hope you're having a great day Gail.
- Jen

Krizia | Blog Income for Women

This is a great post and the tips are honestly so incredible.

Thanks a lot for sharing!

Krizia

Mark

Great Video Jennifer. Thanks for pointing out this often skipped field. I am going to pay more attention to it now. I'm also going to subscribe to your site. Good stuff here. :)

Jules

is this for ads that are advertising fan pages or can the ads clickthrough to external offers?

thanks

jules

Sharon

Jen - this was such a helpful post. I've purchased a few ads on Facebook over the last year but was not aware of this ability to provide "social proof" that my service offers value in addition to the benefits highlighted in the ad itself.

Thanks for this truly valuable insight into how to use Facebook ads effectively.

PpcJen

You're welcome, Sharon.
I'm glad you found it helpful.

The response to this video has been overwhelming.
I've created a few more Facebook ads videos and put them on a new channel.

http://www.youtube.com/user/FB...

Thanks for taking the time to comment. It's good to know my work is helping
you.
Have a wonderful day!
Jennifer

Facebook Ads Targeting Secret Revealed

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