How to Scale Your Winning Campaign- Keywordspy Strategies

This is one question I get asked a lot; How do you scale a winning campaign?

Generally I say I add more keywords to the campaign. But it isnt as easy as it sounds. First you have to do extra keyword research, I use keywordspy for that.

To start with you login to keywordspy. The site is $90 a month, which is why I wait until it is a good campaign before I go here, so it shouldn’t be too much of an issue if you are already making money.

Once there, put in the domain name of the offer, now collect their keywords. Collect other domains and keywords that are related too.

Head over to Alexa or Quantcast and put the same domain in and get a list of other related domains, put those domains in keywordspy and get more keywords.

Download all the keywords you can that are in your niche. Put in other keywords that you use, other domains, other offers, etc.

Once you have all of these keywords you can download them and then, put them all in one document.

The boring part is next, and that is going through the list of keywords and deleting anything that doesnt pertain to your niche. These keywords will be there, you have to look carefully, or you can pay someone else to do this for you, from say, GAF or eLance.

Now that you have a much larger list of keywords, you need to split them into adgroups, landing page themes and ad copy.

Not every new ad will need to be different and unique. The headlines needs to be but not so much with the ad description.

After you have all of this done, set up your tracking for the new keywords and new adgroups, then upload to Adwords and let it go.

Over time weed out what isn’t converting.