Longtail Keywords

One of the most common questions I get about Adwords and ppc surronds the longtail keywords. A lot of times people want to bid on the keyword that gets the most traffic, that way, they have a better chance of getting more traffic. Unfortunately this doesn’t work the way they would like, because almost all of the traffic is too broad and they don’t get the conversions they need for a decent ROI.

What usually happens is someone new to PPC is going into the dating niche, or something else that has a ton of competitors and they bid on keywords such as online dating. Now granted there are probably close to a million searches a month for online dating, but its an awful broad niche, so there are a lot of people competing, and the cpc is enourmous, probably up to $10 a click. And think about it, the networks don’t pay $10 for someone to fill out the form for online dating. You are lucky if you get $5 or  $6, so you are definitely in a negative ROI, even if you get everyone to fill out your offer.

So, what should you bid on? One of my suggestions is longtail keywords, by this I mean 3 or 4 words that make up a phrase. Usually one or two word phrases get far too many searches to be targeted enough to make a decent ROI. Instead I recommend you choose an offer such as over 40 online dating, single mom online dating, some kind of culture dating, etc.

Before we go to my favorite keyword tool to come up with keyword ideas, lets think about what people who are looking for online dating might also be looking for. They might want to meet people, visit forums, want dating tips, dating advice, etc.

Ok, so what I did was put dating tips into the search tool and went to the second part of the list. One of the top keywords there was flirting, so I put that back in, I figure people who date online might also want to learn about flirting because Google says so (thats what the second list is). Now with flirting there are 300k searches a month, and it only costs about $.50 How Great is THAT?!!!

Here is a screenshot:

If you are wondering what to do next, put together a free guide for flirting and put the cpa offer in it, then you build a list and make money at the same time