My First PPC Campaign in a Month

Yesterday I started my first campaign in over a month. I have to say I always get a bit scattered in the keyword research part of building a campaing. I almost only use google keyword tool now, except for the occassional thought my brain throws in there. The problem is there are so many combinations of keywords that go to one campaign I forget which I have already gone through and downloaded. Then after wards when I think I FINALLY have it all under control I realize I left out a whole section of combinations. What was I thinking?

As you can guess that is the part that takes me the longest. Keyword research and building my keyword list. The negative keywords weren’t too bad as I remembered to note them from the beginning. With this all in mind here is what I did:

173 keywords (each in their own adgroup)

91 negative keywords (on the campaign level)

I used what I have learned from the 9 original modules on PPC Classroom to build the campaign. He talks in depth about how to use excel and Ive gotten pretty good at pasting back and forth between excel (actually Open Office) and adwords editor.

I also used http://sortmylist.com a lot because, like I said, I get scattered with my keywords. This site takes out all of your duplicates and white space if you have any, things like that.

I also used 2 different ads for each adgroup, but most of the ads were the same. I try to stick with something that has the keyword in the headline (but make it make sense), a benefit in the first line if description and a call to action in the last, without saying CLICK HERE. I hate that adwords doesn’t let you use exclamation points though. I love those things!

I put my daily budget at $20 a day, because I haven’t done much lately and I wanted to move slow. Within a couple of hours I had spent $10 and gotten a sale of $34

By the end of the day I had some data (not too much, but some) and I was still ahead $14. I used a landing page review site where I talked about 3 products and how they were beneficial for people in this niche.

I realized from my data that most of the money went to one keyword that was pretty broad. I paused that for now. The keyword that did convert was actually on the second page, so I bumped it to the first page around position 5.

I will post more when I get more data. Its so nice to be back. Today Im working on month 1 (again) on ppc coach.