Like me – or else!
By · CommentsDo you ever feel like that’s how some marketers approach social media?
It feels almost like a threat – Like my page – or else! What a strange way to welcome new visitors to your inner-circle….
For the purposes of this discussion, I am talking about Facebook marketing in general. We’re discussing Facebook Pages and not Facebook PPC. And I’m not going to talk about getting “Fans” or “Followers” just for the sake of numbers. I believe the value is not in the number of Followers you have. Instead, value is found in the quality and quantity of interactions. But that’s an entirely different topic altogether.
Today we’re talking Facebook Fan Pages – and why they’re essential for online marketers. You may be wondering: Do I need a Facebook Page?
Facebook fan pages are essential.
I know many of you cringe when you hear “Facebook Advertising” and you instantly doubt how you could possibly make any money through Facebook. I think it’s very important to realize one major point:
It doesn’t matter what YOU think of Facebook.
Your customers are already there.
So, get over it. Your customers are visiting Facebook every day. They are being confronted with other people’s Facebook Pages and they are buying products promoted by other marketers. If you’re not there, you’re losing out. It’s that simple.
Facebook Fan Pages are mini-websites targeted for your readers.
Think of a Facebook page like any other web page. Its almost like a giant web ad. Landing pages should each serve one purpose – and one purpose only.
If you go to the average Facebook Fan Page, you will see it’s not ideal for internet marketing purposes. There are links all over the page. It’s scattered and messy.
Focus on one purpose and one purpose only.
If you can create a custom “Welcome” page for your new visitors, you instantly limit the number of distractions. There is only one option – “Like”. A custom Facebook landing page can make it clear to new visitors that you have something of value to offer them.
“Like” me – or else!
When a new Fan arrives at a fan page wall, there’s a chance that the discussion on the wall is about something they’re not interested in.
If this is the Fan’s first exposure to your fan page, it may be enough for them to decide not to become a fan and wander away. Eek!
Grab their attention before they click that “back” button!
However, if a custom landing tab highlights something for each of your different user segments, then users will realize what you and your fan page have to offer them. That way they won’t be discouraged if what they’re looking for isn’t the most recent topic of discussion on the wall, and they’re much more likely to become a fan.
Once they become a fan, they’ll begin getting your updates, you can interact with them, and they can interact with one another. You’re one step closer to building a targeted community of enthusiastic fans in your niche!
How do I customize my Facebook Page?
Now, I can’t answer this question for you. As most of you know, I am technically challenged. Leigh of Advanced Fan Page Solutions worked her magic on the PpcMom Facebook Page. I love what she’s done with it. There is NO way I could do that myself. HTML and CSS are not my strong point.
I know there are many of you who know how to do this. Do you have any tips, hints, wisdom you can share with us?
3 Steps to Learn Internet Marketing
By · CommentsTo make real money online, it is important to learn Internet marketing. Of course there are thousands of scammers out there who will promise you the world – quick cash, instant millions, retire in 3 months, blah blah blah. But the truth is that anyone who invests the time to learn Internet marketing does not learn the proper skills from a get rich quick scheme. It most certainly pays to invest the time into learning the basics from the ground up.
I love what I do. I am passionate about Internet marketing and helping others learn internet marketing. Here are some pretty basic steps to getting yourself on track as an Internet Marketer. Remember: I am here to help you along the way. You can find me on Twitter (@PpcMom) or on my Facebook Page almost every day.
Learn Internet Marketing Step One: Find a Good Training Program
You need to learn Internet marketing skills through a good training program.
I know a lot of people say they learned everything on their own and they didn’t need a training program. That’s cool – and that obviously worked for them. But it didn’t work for me. I love being a part of a larger group – learning together, and being able to ask questions as we go along.
Here at PpcMom.com I actively promote and support both Affiliit.com and Ppc-Coach.com as fantastic training programs. If you have any questions about either of these reputable sites, I am happy to help you decide which (if any) of these may suit your needs.
**Please note: I will earn a small commission if you use any of the links on this site to join Ppc-Coach or Affilit**
I suggest you find a training program that will teach you the best practice methods of generating traffic and how to convert that traffic into sales. This should include learning SEO techniques as well as how to use PPC effectively.
When you learn Internet marketing through a legitimate training forum, you gain the skills & the knowledge you need to expand your web presence, build an online business, and earn a solid living online. Knowledge is power.
Learn Internet Marketing Step Two: Learn How to Get Traffic
The first thing you need to learn in Internet marketing is how to drive traffic to your offer. Notice: I did not say that you have to learn how to build a website. In fact, I earned many thousands of dollars before I ever had a website of my own – and you can do it too. Traffic is king.
There are two main ways to get traffic: PPC (Pay Per Click Ads) and SEO (Search Engine Optimization).
An experienced Internet marketer knows how to drive pay per click traffic to products and services. And it’s even better if you know how to get free traffic. This can take a long time to learn, but it’s worth it in the long run. SEO takes a great amount of skill to master, but a beginner can see quick results in a matter of days with the right advice.
I strongly advise new internet marketers to learn both PPC and SEO techniques. PPC is great for instant income. SEO can provide a longer term stable income stream.
Learn Internet Marketing Step Three: Work Hard
This is NOT a get rich quick scheme. Internet marketing is a legitimate business model and you can earn a full time living if you follow a step by step plan and work hard. Now, when I say “work hard”, I really just mean that you have to love it. I eat, sleep, and breathe internet marketing, and I have for over 18 months now. I truly love what I do and I just can’t seem to stop myself from working. You’ve got to find this passion somewhere inside of you. Find that passion & ignite it.
To become successful online, you not only need to learn Internet marketing, but you need to dive in to the advanced strategies as well. There are many different strategies out there to make money online such as AdSense, AdWords, Facebook PPC, Facebook Pages, SEO, PPV ads, article marketing, setting up a blog, keyword research, finding a good niche to market, building a list of email subscribers, writing e-books and short reports, and taking advantage of viral marketing.
These are just some of the many techniques you will encounter on your journey to learn internet marketing. Thank you for letting me be a part of it!
Focus on a success plan. Invest in your own learning. Never give up.
Fast Traffic To Your Facebook Page
By · CommentsWant some fast traffic to your Facebook Pages?
Let’s support eachother!
My Facebook Page is: http://facebook.com/ppcmom
If you have a Facebook Page related to Pay Per Click Ads, SEO, Online Marketing, or Affiliate Marketing, please list your Facebook Page in the comments section here.
I’m looking to follow other high-quality Facebook pages & I know others are too!
