Logo Design – My Experience at 99designs
By · Comments[the links to 99designs.com are not affiliate links]
Internet Marketers, we need to get smarter.
Most of us cannot afford to spend thousands of dollars on advertising, branding, logos, and web design. We can’t rely on word of mouth, or SEO to bring in fast cash. We’ve all lost money on PPC campaigns, and we’re running out of options to start and grow our businesses.
If you’re anything like me, you have ventured into the “4 Hour Work Week” style of information products in an effort to create ongoing, passive income. Info products are a fantastic way to share your knowledge with people who really need it.
The big marketing questions still remain :
- How do you stand out from the crowd?
- How do you convince customers you are legitimate and trustworthy?
- How do you come up with new and effective marketing ideas that won’t eat up your limited budget and resources?
Building your brand is the initial step of promoting your information product effectively.
How can we create and build our brand image without spending a fortune?
The answer?
Logo design with 99designs.
By having an attractive brand image, you can gradually win the trust of your target market and attract them to employ your services and buy your products. High quality logo design is the most crucial part of building your brand identity. Large businesses can easily spend hundreds of thousands of dollars for this. However, with 99designs, even small operators like us can get the same results.
At 99designs, you set the parameters for your contest. You clearly state the kind of logo you require, and you set the prize money. Then, designers from across the globe will begin submitting designs for you to rate or eliminate. And, it’s SO much fun!
I’ve just run my very first logo design contest at 99designs, and it has been a huge success! I am thrilled with the results and had hundreds of amazing logos to choose from. The best thing about this process for me was the overwhelming number of usable options that were delivered. I easily could have used about 100 of the submissions.
You can view my contest for a “Chickens Guide” info product logo design here.
Now, I could have gone to a designer and worked one on one to have a design created. But the key problem is you’re working with 1 designer and 1 concept. With 99designs, I was working with over 80 designers and had hundreds of different concepts submitted. The end result is that I now have a very high quality logo design that captures exactly the image I needed.
It’s the #1 rule of branding: If your product or business logo is of high quality, you will be perceived as a quality business.
Have you used 99designs? What is your experience with logo design?
I’d love to hear your thoughts!
Targeted Web Traffic Is Coming Your Way
By · CommentsI have just discovered a fool proof method to get targeted web traffic and I just had to share it with all of you. This method works for any kind of website – blog, sales page, affiliate site, anything.
The best part is – it’s FREE!
Generating traffic is a huge issue for all of us, ins’t it? Do you pay for PPC traffic? Do you spend hours building links and social bookmarks? We need to increase traffic to our websites so we can test offers, get high search engine rankings, make sales, and build customer lists.
Targeted web traffic is essential for online business.
We all need web traffic. There is a way that doesn’t cost any money, and has been proven to be extremely effective. Lynn Terry discusses this in detail in a recent post at ClickNewz.com :
In this article, Lynn discusses proven methods to get:
- super targeted, responsive visitors
- increased affiliate sales
- high quality inbound links to your site
- higher search engine rankings
When it comes to building a business online, you can subscribe to the “Buy my $2000 product” camp, or you can follow simple, common sense advice. There are plenty of people willing to sell us big ticket products. But the truth is, you can get targeted web traffic without breaking the bank. Lynn will show you how.
Lynn shares real-world methods that work.
Check out Lynn’s blog & you’ll learn more about this business than you ever imagined. She’s an inspiration!
AdWords Search Funnel Reporting
By · CommentsAn interesting development…
Google AdWords have announced a new reporting system that will explain a visitor’s search behavior in the time leading up to a conversion.
This means that we can now track which keywords and PPC ads result in a conversion at any time – up to 30 days prior to the purchase.
Google explain it best in their blog post here: New Reporting in Google AdWords
This is worth a closer look if you’re doing anything in AdWords.
Do you think this will be a useful tool for your business?
7 Simple Steps To Get Floods of Facebook Traffic
By · CommentsHow To Get Facebook Traffic
As you know, traffic is the lifeblood of your website. Even if your site promotes the most amazing product in the Universe, no one will buy it if they don’t know about you.
Paul Colligan made this point on a recent episode of the “Internet Marketing This Week” podcast and it has really stuck with me. It’s important to remember that the best products are not always the most popular.
Facebook advertising makes a difference.
People need to know who you are and what you do.
One way to spread your message is to integrate social media into your marketing plan. Sites like Facebook, Twitter, and MySpace can drive large amounts of targeted traffic to your website.
The key thing to remember – and a big mistake many marketers make – is that your WEBSITE is the center of your business. Not your Facebook Fan page.
Gather traffic from Twitter, Facebook, MySpace, etc and drive it all to your main “money site”. This means that you want to use Facebook to continually send people to your website. Don’t get confused and start thinking your Facebook Fan Page is the “be all” of your business. It’s not. Your “money site” is.
Okay, now that we’ve got that out of the way….
Here are 7 ways to grab juicy Facebook traffic for yourself:
1. Add your business URL to your personal profile. Your profile is one of the easiest ways to generate traffic to your website or blog.
2. Find and add your friends. If you become friends with more people, your message can spread even further through the Facebook community. Remember, I am not talking about SPAMMING these people. I am taking about finding your old friends, networking within your niche, joining relevant groups, and contributing to the conversation.
3. Start or join a group related to your business. You can invite all your friends to join your group.
4. Create a Facebook Fan page for your website. A Facebook page is also indexed by the search engines and it’s available to people that are not in Facebook. This is where your “business activity” is focused. Not on your personal page. Read more of my thoughts about Facebook advertising here.
5. Events promotion. You can promote an event on your business and invite all your friends on Facebook. Events can include webinars and training events. This can be quite successful if used properly.
6. Get Involved. Comment on people’s pages, status updates, photos, etc. Engage with your friends and your community in a positive manner.
7. Advertise with PPC on Facebook. Follow the guidelines and advertise your business website with PPC ads on the Facebook Advertising platform. I learned how to do this by joining the training program at Affiliit.com. That forum is jam packed with useful strategies to make money with Facebook advertising.
These are 7 simple steps to generate free traffic with Facebook, spread your message, and engage with your community.
What Facebook advertising strategies have you tried?
