AdWords Search Funnel Reporting
By · CommentsAn interesting development…
Google AdWords have announced a new reporting system that will explain a visitor’s search behavior in the time leading up to a conversion.
This means that we can now track which keywords and PPC ads result in a conversion at any time – up to 30 days prior to the purchase.
Google explain it best in their blog post here: New Reporting in Google AdWords
This is worth a closer look if you’re doing anything in AdWords.
Do you think this will be a useful tool for your business?
7 Simple Steps To Get Floods of Facebook Traffic
By · CommentsHow To Get Facebook Traffic
As you know, traffic is the lifeblood of your website. Even if your site promotes the most amazing product in the Universe, no one will buy it if they don’t know about you.
Paul Colligan made this point on a recent episode of the “Internet Marketing This Week” podcast and it has really stuck with me. It’s important to remember that the best products are not always the most popular.
Facebook advertising makes a difference.
People need to know who you are and what you do.
One way to spread your message is to integrate social media into your marketing plan. Sites like Facebook, Twitter, and MySpace can drive large amounts of targeted traffic to your website.
The key thing to remember – and a big mistake many marketers make – is that your WEBSITE is the center of your business. Not your Facebook Fan page.
Gather traffic from Twitter, Facebook, MySpace, etc and drive it all to your main “money site”. This means that you want to use Facebook to continually send people to your website. Don’t get confused and start thinking your Facebook Fan Page is the “be all” of your business. It’s not. Your “money site” is.
Okay, now that we’ve got that out of the way….
Here are 7 ways to grab juicy Facebook traffic for yourself:
1. Add your business URL to your personal profile. Your profile is one of the easiest ways to generate traffic to your website or blog.
2. Find and add your friends. If you become friends with more people, your message can spread even further through the Facebook community. Remember, I am not talking about SPAMMING these people. I am taking about finding your old friends, networking within your niche, joining relevant groups, and contributing to the conversation.
3. Start or join a group related to your business. You can invite all your friends to join your group.
4. Create a Facebook Fan page for your website. A Facebook page is also indexed by the search engines and it’s available to people that are not in Facebook. This is where your “business activity” is focused. Not on your personal page. Read more of my thoughts about Facebook advertising here.
5. Events promotion. You can promote an event on your business and invite all your friends on Facebook. Events can include webinars and training events. This can be quite successful if used properly.
6. Get Involved. Comment on people’s pages, status updates, photos, etc. Engage with your friends and your community in a positive manner.
7. Advertise with PPC on Facebook. Follow the guidelines and advertise your business website with PPC ads on the Facebook Advertising platform. I learned how to do this by joining the training program at Affiliit.com. That forum is jam packed with useful strategies to make money with Facebook advertising.
These are 7 simple steps to generate free traffic with Facebook, spread your message, and engage with your community.
What Facebook advertising strategies have you tried?
Introducing PpcMom
By · CommentsVideo is everywhere. And now it’s here at PpcMom.com too!
The main thing I keep hearing is that a bad video is better than no video. So, I have decided to publish my first ever PpcMom video here for your enjoyment. It’s ridiculous, I know.
Please provide any feedback and suggestions for improvement below. I’m still a beginner, so be kind (but honest).
Thanks!
Can You Learn Internet Marketing?
By · CommentsSo many people say they want to learn internet marketing. They “dream” of it. They “hope” for it. They imagine huge wads of money arriving at their doorstep each and every day!
Everywhere you look you will see proof that millions of people everywhere are dreaming the same dream. That proof appears in the form of all kinds of Google ads popping at you everywhere you look. These ads are promising hope and possibility. They’re telling you that you can make a fortune by using their system, selling their products, or creating instant money making websites.
Whatever the offer is, they eventually convince hundreds of people to buy it. I know many of you reading this now have bought products that promised you the world. I receive emails about them almost every day.
What happens after you buy something like that?
30 days later, you’re still staring at your computer screen thinking…” I need to find an answer, because this last product didn’t work like I wanted, I’m sure I can find something easier…” Unfortunately, this cycle repeats itself over and over for many people. These people often feel “ripped off” or that internet marketing is a scam and no one really makes any money.
They may start to wonder…”Will I ever learn Internet Marketing? Will I ever make any money online?” Here is the truth, “The way you’re going, you’ll never make a dime…” I know it’s harsh, but I believe it’s true. If you are looking to a Guru or a Miracle Product to help you learn internet marketing, you are on the wrong track.
Will I Learn Internet Marketing?
If you are struggling to learn internet marketing or to make any amount of money online, there are usually key reasons:
1. LACK OF FOCUS: you have no direction and you are trying to make everything work all at once. (This has been a big problem for me!!) Everybody needs a mentor who can show you what to do and what not to do, so find yourself a good internet marketing mentor! And once you find someone who is successful and willing to share information with you, hang onto them! An experienced mentor willing to give their time to you, is a very rare thing and should be treasured.
2. LACK OF KNOWLEDGE: If you don’t know what you are doing, you won’t make money for long (if at all). It pays to know the technical side of internet marketing. Either learn it all on your own, or check out one of the high quality training sites around. I recommend AffiliIT as I believe their training to be fantastic for beginners to advanced. It’s a great place to learn internet marketing. Really, there is no excuse!
3. LAZINESS: This one kills people the most! There are many variables as to why a person is lazy. Sometimes they’re used to a 9-5 type office job where they start and finish at a set time. Often times these people prefer to slouch on the couch in their spare time. Lazy people have a hard time at the startup phase of an internet marketing business because it takes a lot of focus, effort, and time to build a successful online business.
4. LACK OF MOTIVATION: If you don’t have a deep need to do someting, you probably won’t do it. If you are happy and comfortable with the way things are, you want better things but you don’t need them. In my experience, you need a deep down burning desire to accomplish something and learn internet marketing. If you don’t have that internal drive, need, or fire, get it, find it and search for it.
Many of you have racked up a lot of debt and pain trying to learn internet marketing and I am confident with a few changes you can start on a new path. Perhaps you can take a good look at your situation and decide what the issue really is. What is holding you back from success? Why every course you buy just sits on the shelf? What can you do differently today to make a change in your life?
If you have been struggling for a long time, perhaps this is the year for you to FOCUS, LEARN, and TAKE ACTION??
Keep reading for more tips to learn internet marketing.
I hope this is your year! Good luck to you!!
