PPC Campaign Management

When you are just starting out with Pay Per Click advertising, it’s important to keep an eye on your PPC campaign management. Now, I know this can sound a little daunting, but don’t stress. It’s easier than it sounds.

The first and most important thing is your budget. When starting a new campaign, you can spend a lot of money very quickly. I always suggest beginning with a cautious approach until you can see clear profits.

PPC Campaign Management Steps:

1. Start Low: Set an overall PPC campaign budget – in Google AdWords, Yahoo, Facebook, and Bing, you can set a campaign budget for each campaign. This is different from your overall account budget, and it is also different from the Pay Per Click bids (what you pay for each click on your ad). I usually set new campaigns to have a $30 per day budget limit, but you can start even lower if you prefer. $10 is fine too.
2. Delete Non-Performers: Once your campaign has been running, and you can see clear results, you may choose to pause non-performing keywords, ads, ad-groups. If you choose to create new ads and/or add new keywords, I suggest you stick to your low initial PPC campaign budget. Stick to the initial budget, and keep testing new ads, headlines, images, ad copy, etc. until your campaign is profitable.
3. Increase Your Budget to Test: Now that you have eliminated the non-performers, and conducted some initial testing, you can increase your budget a little and see how that goes. I suggest increasing the daily budget to $50 – or something you are comfortable with. If you have done your homework, chances are you will see an increase in profits with an increase in your spending. This doesn’t always work, however. So you are still in the testing phase. Remain conservative until you see consistent profit from your campaign.
4. Open The Floodgates: Once you see a consistent profit from this campaign, you can increase the budget even further to maximize your potential profits. I would increase my daily budget to $100 to start with. If that works, and you still see an appropriate increase in profit, you can raise your budget even further. Your campaign budget is directly linked to the number of impressions your ad will receive. If you have a low budget, your ad is not being shown very often at all. This is especially true when advertising on Facebook.

Here is more information related to PPC Campaign Management Tools to help your business.

I hope this helps you see why budgeting is such an important part of PPC campaign management. I’m sure this raises several questions in your mind too!

Please share your thoughts in the section below….