PPC Help – Ad Creation Tips Part One

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One of the biggest PPC challenges for both new and experienced marketers relates to ad creation. We all struggle with this from time to time!

Welcome to Part One in this PPC Help Series designed to help you create killer PPC ads. You can apply these tips to all your PPC campaigns on Google AdWords, Yahoo Search Marketing, MSN/Bing, as well as Facebook Advertising. I hope it helps you!

Once most people create their keyword lists for their PPC campaign, they think that they are done. There is a lot of focus on keyword research, isn’t there? It’s easy to see why Ad Creation often gets overlooked! Unfortunately Ad Creation is One of the areas that many PPC marketers only glance over! Creating Ads and continually testing them is just as important as selecting bid prices for your keywords.

Split testing Ads are the only way to know which Ads are the most profitable, and in this PPC Help Series, I am going to show you how to not only create, but to test successful ads in your PPC campaigns.

Why is the ad creation process is so important?

One of the main factors that Google uses to determine ad placement (rankings) is the click through rate (or CTR) of your ad. If you have a compelling ad that is related to a users search, they are more likely to click your ad, and that results in a higher CTR.  If you write better ads than your competitors, then you will have a higher CTR than your competitors.

Google uses CTR as a determining factor of how “relevant” your ad is. Its simple. Better ads that are more targeted to their users receive more clicks and therefore will have a higher CTR. Google rewards higher CTR ads with higher rankings and lower costs per click.

Let’s say you and a competitor have all things equal besides your ad text (bid price, landing page quality score, campaign history, etc being equal), then the ad with the higher CTR will be ranked higher. This means that with a good enough ad you can also have a higher rank than people who are willing to pay more than you are!

The benefits to spending time on your ads are clear…your clicks will cost less, your ad will be listed higher than your competition which will bring more traffic, which all adds up to higher profit margins!

Be sure to subscribe over there on the right hand side (look for big red arrows) to receive all the updates in this series!

P.S. Stay tuned for tomorrow’s installment:

PPC Help – Ad Creation Tips Part Two – Creating (Kick-Ass) Ads that Get Clicks!