In case you missed it, Polls for CPA Offers Part 1 can be found here.

Now that you understand “why” its good to run polls for CPA offers, let’s dive into the “how”.

1. Find a good poll topic.
   Choose a topic you are interested in if possible. All topics can work – politics, celebrities, news, sports, etc. If you are stuck for ideas, check out sites such as : Yahoo Buzz, Yahoo Buzz Index – Top 20 Searches, BuzzDash. You are looking for a popular topic, celebrity, news, etc – that is controversial, surprising, upsetting, or newsworthy in some way. Another way PPC Mom likes to find poll ideas is by listening to what her friends are talking about in person, at the coffee shop, on Facebook, etc. Whatever topics people around you are discussing, these can make fabulous poll questions.
2. Write a kick ass poll question. This is the fun part!! PPC Mom likes to follow the “COP” approach to writing poll questions. All questions must be CONTROVERSIAL, OPPOSITE to popular opinion, and PERSONAL.  You want to piss people off a bit to make them feel like they MUST VOTE in this poll to prove you wrong!! Create a sense of urgency. Make them angry!    If you have a boring question, who is going to vote? No one. An example of a boring question : “Are the Chicago Bears going to make it to the SuperBowl?” BORING! Who cares?! (LOL – jk. I am a Bears fan!) But you get the point. If no one cares about the answer, no one will vote. It’s always wise to focus on  individual people instead of general concepts. Try a question like this instead : “Is Jay Cutler a complete waste of money and space for the Chicago Bears?” – This question has three key components and follows PPC Mom’s “COP” approach to poll questions. It’s a great idea to write 4 or 5 poll questions on the same topic. You can split test them and see which questions get the best results.
3. Choose 5 CPA offers from the networks. Ask around at the networks and see which email/zip submits are converting well. Choose 5 that sound good to you and grab your affiliate links for those offers.
4. Create your polls. You can save time if you create 3-5 polls on the same topic using different questions. There are lots of ways to do this, and it’s up to you to decide what’s best for you.  WordPress Easy Polls is great because it is FREE and very easy to use if you understand WordPress. The creator of WPEP is Chris. He’s fantastic and provides excellent support for his products. You can also use a product like Poll Factory which is good, but not free. If you need help or advice about either of these, let me know. I can help.
5. Launch your poll on the search engines. PPC Mom does not use Google for polls. Yahoo and MSN/Bing have been excellent so far. Google is oversaturated, expensive, and unpredictable. Why would you want to do business with a company that fits that description? So many affiliates seem determined to use them for everything and I cannot understand why. There are many other traffic sources out there and Yahoo and MSN work just fine for polls. If you must use Google, then go ahead. But don’t say I didn’t warn you!

In the next chapter of Polls for CPA Offers Part 3, we are going to cover the finer aspects of poll campaign management! Exciting stuff, eh?

Have a fantastic day!