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Facebook Advertising

Facebook Advertising

I love Facebook advertising!

Of course, it is challenging, expensive, volatile, and short term. And I absolutely love the thrill of it!

The reason I am so excited about it today is because I have been testing a set of ads in a niche for over a week. FINALLY it’s working!! And once you find something that works on Facebook, it usually works in a big way. And I tend to get excited about stuff – that’s just how I am.

Great Offer + Unique Image + Headline = $$$$$$ = A Happy Jen ;)

Now, before you get too excited, and run off to start your first advertising campaign on Facebook, there are several things you should know.

  1. RESEARCH – It pays to learn strategies from someone who is experienced with FB ads. Several forums now have “facebook” areas specifically for this purpose. Get into these forums, and read everything you can get your hands on re: facebook advertising and how to create a killer ad. I have been working my tail off reading the forums at Affiliit and PPC Coach for every scrap of information I can find. If you are new to this, I highly recommend you do your research before spending a dime.
  2. GET CASHED UP – You need money to test offers. It will take you some time and money to test your ads, images, and offers. So be prepared. Facebook will charge your credit card every day for your advertising spend. Be sure you are with a good CPA Network who can pay you quickly. Weekly wires are a must for me.
  3. MARKETING - Think like your target audience and decide what kind of Headline/Image/Offer would grab their attention. You need to be creative on FB. If you do what everyone else is doing, you will fail.
  4. DEMOGRAPHICS – Use keywords, age, gender, location, sexual preference, marital status, employer to pre-qualify your audience and target them specifically. Keywords here are not the same as they are in AdWords. You need to use kw that people might add to their profile to explain their interests.
  5. BUDGET – Set a low budget for each campaign in the testing phase. Keep a very close eye on your campaigns. $$$ flies out the door with high CPCs and HUGE traffic volumes. Remember: Ads will still get approved if you pause them. So pause your campaigns once you create them. Then wait for approval (which can take 24 hours). Then unpause and watch carefully.
  6. TRACK – Watch your conversions at the network (or tracking). Facebook have a very long delay. You want to be sure conversions are flying IN faster than the advertising spend is flying OUT.
  7. THE BIG SECRET – Ha!  There is no big secret. You just have to work – test – fail – be creative – and test again. Every affiliate who banks on Facebook has followed this process. We are not holding out on you. There really is no secret. Hard work is my secret – if anything. Boring, I know, but it’s the truth.
  8. BE PREPARED TO FIGHT – This is bloody hard work. You will lose money. Most of your ads won’t work. You will get frustrated. You might even want to give up. If you don’t have a fighting spirit, I don’t recommend Facebook advertising. It’s tough and you will have to fight. No one is going to hand you anything on a silver platter. You can here to make money online, and Facebook is a great tool for that.  So -  if you ARE a fighter – get in there and give it a go!

Keep reading: How To Pre-Qualify Your Clicks on Facebook

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Categories : Social Media

Welcome back readers! Welcome to Part 3 of Polls for CPA Offers. This is the inside scoop – nitty gritty detail – on how I am earning a profit every day from polls. I hope it helps you!

In case you missed the previous entries in this series, you can read Polls for CPA Offers Part 1 here and Polls for CPA Offers Part 2 here.

Here is an overview of PPC Mom’s Poll Process:

  • Research hot poll topics and choose 4 or 5 topics
  • Generate a list of approx 500 kw for each topic (use Google’s free kw tool to help you)
  • Write 3-4 kick ass poll questions per topic (approx 15 poll questions) using the guidelines in Part 2
  • Grab at least 5 solid email submit offers from the networks – ask your AM which are performing best
  • Create these 15 polls using the awesome and  free -> Word Press Easy Polls or similar software

How to test your polls and start making $$?

  1. Launch at least one general poll topic per day (3-4 polls on the same topic, but with different questions)
  2. Assign one email submit offer to each poll (3-4 different offers)
  3. Set a very small campaign budget ($10 each poll)
  4. Launch on content network only
  5. Set CPC at a low level (right now I am using .10 to start)
  6. Watch very carefully and PAUSE your campaigns after approx 30 clicks.

What to do after 30 clicks?

Assess each poll individually. There are so many factors you need to assess. It sounds like a lot now, but once you get the hang of this, it becomes second nature. Practice is the key!

Initially, in this early stage, you are looking for – an offer that converts (above 10%), a high ad CTR (above .20), a low CPC (below .10), and high impressions.

If you have all of this criteria met – you should have made a profit. Let that poll run  – set a higher campaign budget and enjoy your earnings! ;)

If not – then it’s time to try again.  If I have at least one offer that converts at or above 10% – I switch that offer to all of my polls and watch them for another 30 clicks. If none of the offers convert that high, I switch them all around, rotating new offers in until I find one that does. Check your ad copy and poll question – if you’re sure they’re interesting enough, then test your results by rotating the offers.

How to judge a successful poll?

This is where things get a little tricky. No one can predict which polls will make money – or at least I can’t! Only you will know for sure if your poll is a success or not. You can follow PPC Mom’s guidelines, but in the end you are only going to really learn by trial and error yourself. With a little experience, you’ll start to be able to tell right away which polls have potential and which do not.

Keep testing in small doses like this until you find a combination that works and makes you a profit! If you cannot get a good result from your poll after testing and tweaking things a little, chances are it’s a dud.

Just so you know, I “kill” about 70% of the polls I create. When I first started I “killed” 19 out of 20 polls I created. So don’t spend too much time fussing over them. Just keep creating new polls, testing, deleting, and creating new polls, and you’ll get better and better at it.

“Can I really make $100 per day with polls?”

I get asked this question all the time. Yes! Polls can be a good source of profit once you get the hang of it. Yes – it is a lot of work to create a whole bunch of polls every day. Yes – it is annoying that 90% of your polls won’t make any money.

Do you want to make money with polls? Well, then you have to do the work.  It is possible to earn $100 per day from polls alone. My average poll profit is about $20. So you can estimate earnings between $10-$30 per successful poll, per day if you get it right. Create lots of polls, and you multiply your earnings!

Now – I am sure I have left some things out. There is just SO much to cover! This is meant to be an interactive discussion here, so please, comment below – questions, answers, if you agree or disagree, whatever! ;) I look forward to hearing from you!

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I am not going to go on and on about this. I like PPC Coach, Wealthy Affiliate, and all that. But I am a member of this new training forum – AffiliIT – and it’s different. I truly believe it offers the best of everything available in one place.

This is how I make money online.

These are the guys who taught me the methods I use today.

If you are serious – AffiliIT is the place to be.


Ten More Reasons to Join AffiliIT Today:

  1. It only costs $1.00 for a full 7 day trial – cheaper than a cup of coffee!
  2. You’re curious and want to know if it’s really worth it.
  3. You’re losing money on Facebook and want to conquer Facebook ads.
  4. Polls are driving you insane and you need to learn something new.
  5. Comprehensive Training and Support for everyone – new & experienced affiliates alike.
  6. Active forum where members are sharing successful campaign ideas and strategies.
  7. New members are welcome regardless of their previous experience.
  8. Excellent, unique campaign building tools which will save you a fortune.
  9. Full training and support for PPC, Social Media, Article Marketing, Copywriting and SEO techniques.
  10. Hundreds of professional video tutorials guide you through step by step.

But don’t take my word for it – - – Find out for yourself. It will be the best $1 you’ve ever spent.

AffiliIT are offering a $1  – 7 Day Trial for all new members.

So, join me at AffiliIT for just $1 today.

I’ll see you there!

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Have you heard of using “poll” type landing pages to promote CPA offers?

PPC Mom gets so many questions from fellow affiliate marketers about running polls, that it’s about time to make a few posts about it. There is a lot of information to cover, so we’re doing a 3 part series on it. This first chapter will cover the basic overview of polls. Let’s get started!

Many people have heard of running simple YES/NO polls on the content network. If you’re a member at PPC-Coach, you have had a complete overview on this method. This is certainly not a new idea. It has been around for years. Some people say this method is outdated, or that it’s a waste of time. PPC Mom disagrees entirely. New polls are created here every week and the money continues to roll in from them.

The biggest question that comes my way is this: “Should I keep going with polls or should I move on to something else?”

PPC Mom cannot answer this question for you. If you are a new affiliate marketer and are struggling with polls, then it may be wise to keep working at it until you profit from polls. There is so much to be learned from this process. However, if you are an experienced affiliate marketer, and you are comfortable launching high volumes of campaigns on the search engines, then there may not be a need for you to run polls. Many experienced affiliate marketers continue to run polls simply because they are an easy way to increase your income once you know what you are doing. unless you enjoy the process or need some quick cash.

First – let’s look at the drawbacks to creating polls to promote CPA offers. There are quite a few to list here, but PPC Mom thinks its good to get the bad stuff out of the way first so we can move on to the fun stuff, OK?

Drawbacks to Polls for CPA Offers

  1. Most email and zip submit offers have very low payouts (from 0.75-$2.00) and you need a large volume of traffic to profit.
  2. There are a lot of variables that you have to get right to make a profit – poll topic, question, image, ad headline, poll landing page, offer, etc.
  3. Google does not like poll landing pages and they can get “slapped” quickly if you’re not careful. (slapped = Google stops showing your ad)
  4. It can be hard to find good email/zip submit offers at the networks.

Benefits to Polls for CPA Offers

  1. By running polls, you learn how to choose offers from the networks, understand your market, get the attention of people browsing the content network, and convince them to follow through by entering their email address.
  2. You get really good at launching campaigns in the search engines & keyword selection.
  3. Once you discover the formula for yourself, you can return to polls anytime to earn extra money online.

PPC Mom is not going to cover the basics of poll development here. That is covered in depth at PPC-Coach. Instead we are going to go through tips, hints, and suggestions to help you fine tune your poll campaigns. Polls for CPA Offers Part 2 will address poll topics, questions, and landing pages.

Please leave a comment with your poll related question/concern/issue and these can then be addressed in upcoming posts.

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