Archive for ppc coach
PPC vs SEO?
Posted by: | CommentsAlright everyone. Listen up! PPC Mom needs your attention for five short minutes, and then you are free to go back to whatever it was that you were doing. 
Today we are going to discuss PPC vs SEO and why I believe these two methods go hand in hand for all successful affiliate marketers.
First, the definitions for anyone who does not know already:
Search Engine Optimization ‘SEO’ : the process you follow to improve your website’s position in the search engines. This process involves ‘keyword research‘, ‘quality content on your website’, ‘external and internal link building’, ‘article marketing’ and of course ‘tracking’.
Pay Per Click ‘PPC’ : A form of advertising where we pay for every click on our advertisements. Usually we place our ads on the larger PPC engines such as Google Adwords, Yahoo Search Marketing and MSN/Bing, Facebook, and MySpace.
So what are the differences between SEO and PPC?
* Costing methods : a click from a search engine listing will cost the website owner nothing whereas a click on a PPC ad will cost you something (anywhere between 0.03 and 5.00 per click or more!).
* Time to see a result : PPC ads can be live within an hour whereas a search engine optimized listing may take weeks or months to achieve
* Longevity : A PPC ad disappears as soon as your budget has been spent whereas a search engine optimized listing may remain for months or even years.
* Expertise : The two techniques require varying types of expertise and knowledge but everyone has to start at the beginning, right?
SEO and PPC are both valuable online marketing techniques. Both have the affect of increasing your website’s visibility. If your site, or links to your site, are more widely available on the web, then this will usually translate into an increase in traffic and hopefully sales. Many people make the mistake of only focusing on ONE method – PPC or SEO. However, massive power is generated when you COMBINE these two methods together into one powerful marketing force.
I have learned that if you combine these two methods you will build a strong, solid business online. When you build a landing page for your PPC campaign, be sure to use relevant keywords, and optimize the site for SEO. This way, while you are sending paid PPC traffic to your landing page, you are also increasing its perceived value in the search engines.
The golden rule in marketing is that you should constantly strive for maximum results and ROI for your budget. In other words, if your marketing is making you a profit – even if it’s a thin profit – it’s worth it. Knowing this, pay per click is certainly worth doing, and you can make a lot of money quickly. Overall, using pay per click alone will leave you with thinner margins. If you focus on search engine optimization for your landing pages, you will significantly increase your margins over the long term.
In short, PPC Mom says : PPC and SEO are both very valuable. Combine the two, and you become unstoppable!
The new PPC Mom?
Posted by: | Comments
Hello everyone!
My name is Jennifer and I am very proud to be the new “PPC Mom”!
My affiliate marketing journey began on this very website back in January 2009. Like many of you, Mary helped me get started and I am so grateful for her help and guidance.
First of all, let me introduce myself. My husband and I live in Australia with our three young boys. I am a busy mother and a pre-school teacher who has now become a full time internet marketer. I was able to resign from my teaching job in August 2009 and I now work from home full time. Thanks to the information I learned here, my life is so different now than it was just one year ago.
I am an active affiliate marketer and I am committed to helping you reach your goals. I believe in this website and see it as a guiding light through the “minefield” that is Internet Marketing. You can count on me to continue to provide the honest, valuable information you’ve come to expect from PPC Mom. If there is something specific you’d like me to address here, please let me know. I have a lot of information to share and I’m excited to get started.
If you need to contact me, please don’t hesitate to send me an email : ppcjen@gmail.com
Alternatively, I’d love it if you could leave a comment here! I look forward to getting to know you too!
Have a wonderful day!
Jen
Longtail Keywords
Posted by: | CommentsOne of the most common questions I get about Adwords and ppc surronds the longtail keywords. A lot of times people want to bid on the keyword that gets the most traffic, that way, they have a better chance of getting more traffic. Unfortunately this doesn’t work the way they would like, because almost all of the traffic is too broad and they don’t get the conversions they need for a decent ROI.
What usually happens is someone new to PPC is going into the dating niche, or something else that has a ton of competitors and they bid on keywords such as online dating. Now granted there are probably close to a million searches a month for online dating, but its an awful broad niche, so there are a lot of people competing, and the cpc is enourmous, probably up to $10 a click. And think about it, the networks don’t pay $10 for someone to fill out the form for online dating. You are lucky if you get $5 or $6, so you are definitely in a negative ROI, even if you get everyone to fill out your offer.
So, what should you bid on? One of my suggestions is longtail keywords, by this I mean 3 or 4 words that make up a phrase. Usually one or two word phrases get far too many searches to be targeted enough to make a decent ROI. Instead I recommend you choose an offer such as over 40 online dating, single mom online dating, some kind of culture dating, etc.
Before we go to my favorite keyword tool to come up with keyword ideas, lets think about what people who are looking for online dating might also be looking for. They might want to meet people, visit forums, want dating tips, dating advice, etc.
Ok, so what I did was put dating tips into the search tool and went to the second part of the list. One of the top keywords there was flirting, so I put that back in, I figure people who date online might also want to learn about flirting because Google says so (thats what the second list is). Now with flirting there are 300k searches a month, and it only costs about $.50 How Great is THAT?!!!
Here is a screenshot:
If you are wondering what to do next, put together a free guide for flirting and put the cpa offer in it, then you build a list and make money at the same time
Updates At PPC Coach
Posted by: | CommentsI have been swamped lately and have been very neglectful to the blog, I also haven’t had time to do more than help on WF and work on my own campaigns, so I hadn’t been to PPC Coach for awhile.
I check the site every now and again and I often read the forums but let’s just say it was awhile. In fact the other day when I stopped in I hardly recognized the place.
I have been a member there for over a year, since May of 2008, and I am pretty impressed at how far the site is coming. Coach is always working on something new for the members.
It is a little pricey for those just getting started at almost $50 a month, but it is very much worth it. Access to all the different strategies for CPA and affiliate marketing are great. You can get one on one support from Coach or Coach V2, who runs Wotogepa, their own CPA network.
The community is pretty great as well. Because Coach offers help to everyone, it can take some time to respond, so you are best off posting on the forum first if you need help.
My biggest qualm with PPC Coach is that is has never been a great place for beginners. There are far too few tutorials and people get lost there. It seems like a lot of people leave for that reason too, which sucks affiliate-wise.
On the other hand once they are making money on there, they tend to stay forever. I have a few people signed up that I know have been on the site for months, because every month at the same time I get a notice saying I generated a commission.
Anyway, the update: New Month 5. There are now more monthly strategies than ever at PPC Coach. As well as more forums, more webinars, more members, etc.
I just want to say anyone who joins through my link, please let me know so I can help you out there. Its a great community and it can really help you with ppc and cpa, so please let me help. Go check out the site, and let me know what you think below!
