The Content Network Problem
Monday, November 24, 2008 12:58Well I figured out what my problem was last week. I changed my daily budget on Friday at the end of the day and they couldn’t review that until Monday. Apparently they make you wait for that kind of change.
I didn’t want to wait all weekend (Im a bit impatient) so I started another campaign and started collecting clicks. So, they will let you start new campaigns and change your Maximum cpc without review.
I did increase my cpc for the original campaign once it went back live today. Of course I got a million clicks and little data, even though I only have 20 keywords in the group. Remember this is the content network, on the search network I wouldn’t put more than one keyword in an adgroup.
So, now I have a bunch of clicks, no more sales, have decreased my bids again on this original one cause everyone was clicking on it, and I want a few less clicks. We will see, as with all ppc campaigns there is a lot of tweaking to do.
November 28th, 2008 at 4:09 pm
Yep, the tweaking is where it’s at. And letting go of an unprofitable campaign (I have trouble doing that).
I like your blog a lot, and we’re both PPC-Coach members. In another post you said that the first month was hard, and I have to agree. I just joined a week ago, and I haven’t been this frustrated for a long time
The structure could be better, I think. Hoe do you handle doing PPC and having kids?