PPC Mom

I finally finished watching the video of ppc classroom v.2 it is 40 minutes long. Can you believe that? It was pretty great though. And I took notes up until the last 8 minutes (which I did watch) so that I can share what is revealed at different times through out the video. You should absolutely watch this video though. It is an interview of one of the best Super Affiliates who believes in building this whole affiliate marketing thing into one long term business plan. How great is that? Building campaigns that will last, not just one short campaign after another, after another.

To get to the point though, here is what I got in notes:

95% of Amits business is in 3 niches. He does 2-3 niches per year. That’t it. When he started out he did 15 campaigns before his 16th which was a success, thats around 5% success. He now has about 80% success from his campaigns. Most affiliates don’t have that high a rate for their campaign success. How he does it, is with a lot of research. He researches everything, the niche, the products, the keywords, etc. He says that:

Every Failure Brings You Closer to Success

It costs about $50-$100 to test an affiliate offer nowadays.

Minute 7- Research

He talks to his AM to get information on what the top affiliates are doing volume wise, paid search wise and to see when the offer started, along with all the numbers he can get from the AM to use in his research of the offer. If you don’t have an AM who will help you with this, keep looking for someone who will, they exist and you can find them.

He will gage the volume for the offer by typing in non obvious words into google and keyword tools to see how many people are looking for the product. He talks largely about using lateral keywords which reminded me of the post on his site about Deep and Wide Keyword Research. He also gives an example of what he means by this in the video.

Another part of the research is to see how many affiliates are promoting the offer. This is easy to do with Clickbank as it is part of the gravity number, but other places you might have to ask.

Minute 11:30- Niche Research Begins

On Cj.com you can find good offers by seeing the 1-5 bars indicating the network earnings.

On forums and masterminds you can learn about the hot niches that others are working in. This is one of his biggest indicators into what is HOT affiliate wise. He also talks about networking and how it is just as big in affiliate marketing as it is in any other business. This part in particular he talks about a few hot niches by naming them.

You will also learn here that in the beginning he did a lot of research to see what was hot as any new person would almost have to do.

KNOW THE HOT NICHES

Another way to find out what is hot is to ask your AM yet again. Amit talks about this being a HUGE help in affiliate marketing and that it is a good idea to foster a good relationship with your AM in order to become successful.

Minute 15- Landing Pages Information

Right around 15 minutes he talks about landing pages and using review sites to compare different affiliate products. Such as an affiliate review site about Acai berry because there are several of these offers. He talks about the keywords you use with sites like this, compared to keywords you should use when you are promoting a site just about 1 offer. This is really great information and you should definitely tap into this because it is very telling about keywords and the offers we can use to make sales.

Minute 18- More about Keywords

Here he talks about the mindset of the visitor, again and still, about the keywords we use, and about going lateral with keyword research.

Minute 20- Landing Pages

He and his business use the same kind of formats for all of the landing pages he uses. However each one is different based on images, fonts, colors, etc, according to the niche. He says that short pages made to get people to take action are the best Landing pages.

Simple & Easy To Understand (landing pages) Convert Best

You should also always have the most important elements above the fold, such as your images, call to action, etc.

Minute 22:30 Important Tip

This is where Amit tells us we have to check all of our landing pages in different browser resolutions. The thing being you want certain things to be above the fold, like the headline, the call to action button, etc. Here might be a good point to say use a tool to check out the site looks is all different browsers too, just to be sure everyone is seeing it the same way. This tool should work browsershots.org/

Minute 25- When its a dud…

Basically Amit says you can figure out something is a dud after hundreds of clicks and testing or no traffic. Actually the information about hundreds of clicks is on his website superaffiliatemarketing.com where he talks about mistakes people make, starting out.

Minute 26:30- Google Accounts

It takes up to 4 months for Google to give you an account Quality Score. With his course though he is going to show us how to make that time smaller.

Minute 28- Clickbank

Here Amit discusses why it is good to get started with Clickbank for affiliate marketing. You dont have to apply to get started, it is a reliable network and digital products convert well.

After this I wasnt taking notes, I didnt realize until today I was going to post, so I didnt take notes through the whole thing. So this should get you to at least minute 30. Go watch the rest here:

www.ppcclassroom.com/blog/2008/10/01/video-interview-2-top-questions-answered/

If you are looking for the free report, you can find it here:

3 ppc mistakes- www.ppcclassroom.com/blog/2008/10/03/surprise-bonus-report/

If you want to see the questions that will be in video 3, check here:

www.ppcclassroom.com/blog/2008/10/06/question-for-interview-3/